Senior Product Marketing Manager – Enterprise SaaS

Vizient, Inc

. Develop and execute go-to-market strategies for product and feature launches, including segmentation, messaging, enablement, and campaign support .

Posted 9/18/2026full-timeChicago • Colorado • United StatesSenior💰 $88,900 - $155,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, managing product launches, and synthesizing market insights to drive product positioning and revenue growth. Strong analytical and communication skills are essential for influencing stakeholders and collaborating across cross-functional teams.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentProduct Marketing in Enterprise SaaSAnalytical Skills for Data-Driven Decision MakingCross-Functional CollaborationStorytelling and Messaging

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementMarket Research and Competitive IntelligencePositioning FrameworksPerformance Metrics TrackingSales Enablement Materials Development

Soft Skills

Influencing Senior LeadersManaging Competing PrioritiesStrategic ThinkingCreative Problem SolvingEffective Communication

Certifications & Qualifications

MBA or Relevant Advanced Degree

Industry Keywords

Healthcare Industry ExperienceEnterprise Sales CyclesSaaS EnvironmentsData and Analytics PlatformsAI-Driven Solutions

About the role

Key responsibilities & impact

Develop and execute go-to-market strategies for product and feature launches, including segmentation, messaging, enablement, and campaign support
Manage end-to-end product launches, including internal alignment, readiness planning, and post-launch performance tracking
Create and maintain positioning frameworks, value propositions, and persona-based messaging for products and solutions
Conduct and synthesize market research, client insights, and competitive intelligence to inform product strategy and roadmap
Partner with sales enablement teams to develop training materials, talk tracks, battle cards, and objection-handling resources
Collaborate with marketing teams to align campaigns, content, and thought leadership with product messaging and target client segments
Coordinate cross-functional stakeholders across product, sales, and marketing to align priorities and execute strategic initiatives
Manage competing priorities and translate strategic objectives into actionable plans
Define and track key product marketing metrics, including content utilization, sales engagement, pipeline impact, and win/loss insights
Analyze performance data to assess effectiveness and continuously improve go-to-market execution
Translate market insights and product capabilities into messaging that drives awareness, adoption, and revenue growth
Bring audience, industry, and market insights into product development and commercialization
Support product launches, enable client-facing teams, and develop strategies that accelerate pipeline and revenue

Requirements

What you’ll need

Relevant degree in Marketing, Business, Healthcare Administration, or a related field preferred
MBA or other relevant advanced degree preferred
5 or more years of relevant experience required
Experience in product marketing within enterprise SaaS environments, including data, analytics platforms, and AI-driven solutions required
Experience developing and executing go-to-market strategies that drive measurable business results
Foundational understanding of enterprise sales cycles and complex buying processes
Strong analytical skills with the ability to use data to drive decision-making
Strong storytelling, positioning, messaging, and communication skills with the ability to influence senior leaders and client stakeholders
Ability to collaborate effectively across cross-functional teams, influence without authority, and manage multiple priorities in a fast-paced environment
Ability to think strategically and creatively in a fast-paced, collaborative environment
Healthcare industry experience preferred
Willingness to travel

Benefits

Comp & perks

Comprehensive benefits plan
Incentive eligibility
Opportunities for personal and professional development