Senior Product Marketing Manager, Solutions & Services

Vizient, Inc

. Develop and execute go-to-market strategies for solutions and services, including segmentation, positioning, messaging, packaging, sales enablement, and campaign support .

Posted 9/18/2026full-timeChicago • Colorado • United StatesSenior💰 $88,900 - $155,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, including segmentation, positioning, and messaging, while collaborating effectively with cross-functional teams to drive measurable business results in the healthcare and life sciences sectors.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentB2B Solutions MarketingMarket Research and Competitive AnalysisCross-Functional CollaborationHealthcare Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market SegmentationPositioning FrameworksSales EnablementCommercialization InitiativesPortfolio ArchitectureAnalytical SkillsStrategic ThinkingStorytellingMessaging DevelopmentPerformance Evaluation

Soft Skills

Communication SkillsInfluencing Without AuthorityCollaboration

Certifications & Qualifications

Relevant Degree in MarketingMBA or Advanced Degree

Industry Keywords

HealthcareLife SciencesProfessional ServicesConsultingAdvisory ServicesManaged ServicesData and Analytics ServicesEnterprise Solutions

About the role

Key responsibilities & impact

Develop and execute go-to-market strategies for solutions and services, including segmentation, positioning, messaging, packaging, sales enablement, and campaign support
Partner with cross-functional leaders to define market-ready offerings, target audiences, value propositions, delivery models, and expected client outcomes
Lead offering launches and commercialization initiatives, ensuring cross-functional alignment, market readiness, sales enablement, and post-launch performance evaluation
Create and maintain positioning frameworks, buyer personas, messaging, solution narratives, and supporting proof points
Develop portfolio architecture communicating how Vizient's solutions and services address healthcare and life sciences client needs
Conduct market research, competitive analysis, and client insight activities
Collaborate with sales enablement and marketing teams on training materials, presentations, proposal content, campaigns, and thought leadership
Partner with delivery and account management teams to identify measurable client outcomes, develop case studies, and align market-facing messaging with delivery capabilities
Coordinate cross-functional stakeholders and translate strategic objectives into commercialization plans
Analyze commercialization metrics, pipeline performance, sales engagement, and client feedback to improve positioning, packaging, and go-to-market execution

Requirements

What you’ll need

Relevant degree in Marketing, Business, Communications, Healthcare Administration, or a related field preferred
MBA or other relevant advanced degree preferred
5 or more years of relevant experience required
Experience in B2B solutions, services, portfolio, or product marketing supporting professional services, consulting, advisory services, managed services, data and analytics services, or other complex enterprise solutions required
Demonstrated experience packaging and positioning complex capabilities into differentiated, commercially compelling offerings
Experience developing and executing go-to-market strategies that drive measurable business results
Strong analytical, strategic thinking, storytelling, positioning, and communication skills
Ability to collaborate across delivery, sales, account management, marketing, and business leaders while influencing without direct authority
Healthcare or life sciences industry experience preferred
Willingness to travel

Benefits

Comp & perks

Comprehensive benefits plan
Incentive eligible
Opportunities for personal and professional development