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vly

Field Sales Manager – Stuttgart

vly

. Manage key retail customers on site, primarily REWE and EDEKA .

Posted 9/23/2026full-timeStuttgart • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing retail partnerships within the FMCG sector, with a strong focus on customer acquisition, relationship development, and effective in-store campaign implementation. Proficient in negotiation and data analysis, with excellent communication skills in both German and English.

Highest-signal resume keywords
Retail Partner ManagementFMCG ExperienceNegotiation SkillsExcel ProficiencyGerman Language Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Retail ManagementCustomer AcquisitionData AnalysisSales StrategyIn-Store Campaign Implementation
Soft Skills
Strong NegotiationFriendly Sales TalentPersistence
Tools & Technologies
ExcelPowerPoint
Certifications & Qualifications
Vocational TrainingUniversity Degree
Industry Keywords
FMCGREWEEDEKACHEPNRDisplaysEAN

About the role

Key responsibilities & impact
  • Manage key retail customers on site, primarily REWE and EDEKA
  • Acquire new supermarket accounts
  • Advise and support newly acquired supermarkets
  • Ensure 100% distribution
  • Implement in-store campaigns and promotions
  • Represent vly in the Stuttgart region and at trade fairs and events, occasionally outside Berlin
  • Develop customer and business relationships

Requirements

What you’ll need
  • Professional experience managing retail partners in the field for an FMCG company
  • Knowledge of the retail sector and understanding of CHEP, NR, displays, and EAN
  • Completed vocational training, university degree, or trainee program, ideally with a focus on sales
  • Strong negotiation skills
  • Confident working with numbers, Excel, and PowerPoint
  • Friendly, persistent sales talent
  • Passion for innovative products and a healthy lifestyle
  • Excellent German language skills
  • Fluent English
  • Willingness to thrive in a startup culture with flat hierarchies

Benefits

Comp & perks
  • Purpose: Contribute to a healthier and more sustainable food system
  • Regular vly Day events
  • Team lunches
  • Offsite events
  • Mac/Windows equipment
  • Individual coaching opportunities
  • Subsidy for the BVG / Deutschlandticket
  • Company car
  • Subsidy for an Urban Sports Club membership
  • Exciting events and networking opportunities in the FoodTech community
  • vly product allowance