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VMLY&R

Mid-Level Paid Media Analyst

VMLY&R

. Plan, implement, and optimize paid media campaigns across different digital platforms.

Posted 11/4/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, executing, and optimizing digital media campaigns with a focus on lead generation and conversion. Proficient in analyzing performance indicators and utilizing measurement tools to drive strategic recommendations for improved client results.

Highest-signal resume keywords
Digital Media Campaign OptimizationPerformance AnalysisGoogle AdsGoogle Analytics 4Lead Generation Strategies

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign PlanningData AnalysisPerformance TrackingAudience SegmentationConversion Rate Optimization
Soft Skills
Strong CommunicationOrganizational SkillsProactive ApproachTeam Collaboration
Tools & Technologies
Meta AdsExcelGoogle SheetsLooker Studio
Industry Keywords
KPI MonitoringCPLCPAROASROICTRCPCCPM

About the role

Key responsibilities & impact
  • Plan, implement, and optimize paid media campaigns across different digital platforms.
  • Monitor performance indicators (KPIs), including CPL, CPA, ROAS, ROI, CTR, CPC, CPM, and conversions.
  • Analyze results and identify optimization opportunities to improve investment efficiency.
  • Prepare performance reports, analyses, and results presentations.
  • Conduct audience, segmentation, and consumer behavior studies.
  • Monitor trends, formats, and opportunities across media platforms.
  • Collaborate with strategy, creative, BI, and account management teams.
  • Contribute strategic recommendations to drive improved client results.

Requirements

What you’ll need
  • Previous experience planning, executing, and optimizing digital media campaigns, particularly those focused on lead generation, acquisition, and conversion.
  • Knowledge of platforms such as Google Ads, Meta Ads, and other media tools.
  • Experience analyzing data and performance indicators.
  • Knowledge of measurement and performance-tracking tools, such as Google Analytics 4.
  • Intermediate proficiency in Excel or Google Sheets and presentation tools.
  • Analytical, organized, and proactive profile with strong communication skills.
  • Ability to work effectively in a team and manage different demands and projects.
  • Preferred: direct experience working on lead-focused projects.
  • Preferred: knowledge of data visualization tools, such as Looker Studio.
  • Preferred: experience working at agencies or serving large clients.

Benefits

Comp & perks
  • A fully inclusive work environment
  • Reasonable accommodations for people with disabilities throughout the application process
  • Career opportunities in an environment that values diversity and inclusion