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About the role
Key responsibilities & impact- Plan, implement, manage, and optimize Retail Media campaigns in line with clients’ business and performance objectives.
- Monitor campaign performance daily, tracking KPIs and identifying opportunities for improvement.
- Manage and track media budgets, ensuring efficient allocation of investments.
- Analyze ROAS, ACOS, sales, impressions, clicks, CTR, CPC, and conversions.
- Prepare periodic reports covering results, key learnings, and optimization recommendations.
- Conduct analyses to identify growth opportunities, performance improvements, and investment efficiencies.
- Test and adjust targeting, bidding strategies, formats, and budget allocation.
- Monitor trends, features, and opportunities across Retail Media platforms.
- Partner with internal teams and clients to ensure strategic alignment and continuous improvement in results.
Requirements
What you’ll need- Previous experience in performance media and paid campaign management.
- Experience with Retail Media and retailer advertising platforms.
- Knowledge of performance metric analysis and campaign optimization.
- Experience preparing reports, analyzing results, and presenting insights.
- Knowledge of media metrics such as ROAS, ACOS, CTR, CPC, conversions, and sales.
- Analytical ability to interpret data, identify opportunities, and propose action plans.
- Strong organizational skills and the ability to manage multiple campaigns, deadlines, and budgets.
- Strong communication skills for presenting results and recommendations to clients and cross-functional teams.
- Proficiency in Excel or Google Sheets.
- Preferred: experience with platforms such as Mercado Ads and Amazon Ads.
- Preferred: knowledge of Looker Studio or Power BI.
- Preferred: familiarity with e-commerce metrics, conversion funnels, and purchasing behavior.
- Preferred: experience providing client service and presenting performance analyses.
Benefits
Comp & perks- Fully inclusive work environment
- Reasonable accommodations for candidates with disabilities throughout the application process
- Dynamic workplace that values diversity and inclusion
- Equal career and advancement opportunities
- Equal opportunity employer