Brand Consultant

Volkswagen Group

. Support the Volkswagen Brand Manager in developing and implementing national advertising campaigns and launch strategies .

Posted 10/27/2026full-timeSandton • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing advertising campaigns and brand strategies, with strong skills in marketing research analysis and consumer insights. Proficient in budget management and administrative tasks while maintaining effective communication and collaboration with cross-functional teams.

Highest-signal resume keywords

Bachelor's Degree In Marketing3 Years Experience In MarketingBrand Strategy DevelopmentAdvanced Proficiency In MS OfficeExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PrinciplesAdvertising Campaign DevelopmentMedia PlanningBudget ForecastingReport PreparationConsumer Insights AnalysisBrand Image UnderstandingSocial Media KnowledgeSearch Engine Advertising (SEA)Attention To Detail

Soft Skills

Team CollaborationProblem-Solving AbilitySolution-Oriented ApproachStress ManagementOrganizational Skills

Certifications & Qualifications

National Diploma In Marketing

Industry Keywords

Volkswagen BrandCustomer Interaction CentreMarketing EnvironmentCreative BriefsMedia ExposureStakeholder ManagementCampaign InformationSales BrochuresConsumer Moments PlanningMarketing Research Studies

About the role

Key responsibilities & impact

Support the Volkswagen Brand Manager in developing and implementing national advertising campaigns and launch strategies
Develop creative and media briefs and collate relevant marketing information
Convey target-market understanding and consumer insights to agency colleagues
Support media planning using the Volkswagen Consumer Moments Planning methodology
Evaluate marketing research studies and translate brand data into customer-focused brand strategies
Develop and distribute production information, campaign information and sales brochures to dealers
Collaborate with Customer Central and Product Marketing teams
Coordinate advertising plans with PR personnel to ensure consistent brand messaging and synchronized media exposure
Control responses to customer email requests from the Customer Interaction Centre
Act as flow manager for basic information and handle internal and external stakeholder requests
Assist with departmental budget forecasting, expenditure tracking, reconciliation and general administration

Requirements

What you’ll need

A formal 3-year National Diploma or bachelor’s degree in marketing, Commerce or Communications from a recognized tertiary institution
A minimum of 3 years’ experience in a marketing environment
Knowledge and understanding of brands and brand image
Excellent Marketing flair and a passion for brands and brand-building
Knowledge and understanding of key Marketing principles
In-depth understanding of technological advances in Marketing, including social media and SEA
Excellent communication ability, both written and oral, with an excellent command of the English language
Good administrative, budgeting and organising skills, with excellent attention to detail
Ability to work as part of a team and manage independently
Advanced proficiency in MS Office (MS Word, Excel, PowerPoint), with well-developed report preparation/presentation skills
Solution-oriented approach and good problem-solving ability
High level of energy, enthusiasm and work commitment
Effective stress management skills to operate effectively under pressure

Benefits

Comp & perks

Competitive packages
Benefits
Flexible Working model
Community Support
Employee Value Proposition