Channel and Product Analyst

Volkswagen Group

. Develop and implement Genuine Parts campaigns and promotions .

Posted 10/14/2026full-timeSandton • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing marketing campaigns and promotions, with a strong focus on data analysis and performance monitoring to drive sales growth and enhance customer loyalty.

Highest-signal resume keywords

Marketing Campaign DevelopmentData Analysis ToolsDealer After Sales OperationsProgram ManagementIncentive Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisSales ExperienceMarketing ExperiencePerformance ReportingParts Technical Experience

Soft Skills

Design ThinkingCustomer Loyalty Enhancement

Tools & Technologies

MS OfficePower BITableauPythonGoogle Analytics

Certifications & Qualifications

Diploma in MarketingBachelor’s Degree in Marketing

Industry Keywords

After Sales MarketingDealer Performance TargetsHomogenous Parts GroupIndependent Aftermarket PricingBranding Principles

Tech Stack

Tools & technologies

PythonTableau

About the role

Key responsibilities & impact

Develop and implement Genuine Parts campaigns and promotions
Work with the After Sales Marketing Consultant to develop marketing briefs for campaigns and promotions
Coordinate Dealer Genuine Parts incentive programmes
Set, monitor, and report on Dealer performance targets
Conduct ongoing monthly analysis of Homogenous Parts Group (HPG) performance
Prepare monthly performance reports and insights
Support the Field Force with Dealer performance data
Develop and distribute Dealer campaign bulletins
Respond to Dealer campaign and incentive queries
Conduct competitor and Independent Aftermarket (IAM) pricing analysis
Develop strategic product plans to support business growth
Identify opportunities to increase sales and market share
Monitor parts performance and recommend improvements
Support initiatives that enhance customer loyalty and profitability

Requirements

What you’ll need

Diploma / Bachelor’s degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT related field
3 years’ minimum experience in a Sales, Aftersales and Marketing environment
Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g. Power BI, Tableau, Python, Google Analytics and similar) is desired
Must have a good knowledge of Dealer After Sales operations
Sound understanding of the market and competitive environment
Data analysis to derive insights, meaning and themes
Design thinking skills
Parts technical experience is desired
Program and Project Management experience would serve as a distinct advantage
Understanding of branding principles would be an advantage
Incentive management experience would be an advantage

Benefits

Comp & perks

Competitive packages
Benefits
Flexible Working model
Community Support
Employee Value Proposition