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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and executing signal-based go-to-market strategies, building automated workflows, and leveraging data for targeted multichannel campaigns. Proficient in using CRM systems and enrichment tools to maintain data quality and drive sales performance.
Highest-signal resume keywords
GTM EngineeringOutbound Campaign ManagementWorkflow AutomationData EnrichmentSales and Marketing Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Outbound SalesGrowth StrategyData AnalysisAPI IntegrationTechnical Writing
Soft Skills
Problem IdentificationAutonomous WorkProactive Communication
Tools & Technologies
ClayHubSpotZapierMakeN8nLLMsLinkedIn Automation
Industry Keywords
B2B SaaSLead GenerationEcommerceRetailMACH Commerce
About the role
Key responsibilities & impact- Design, build, and run a signal-based GTM machine end to end
- Build automated workflows that detect and act on buying signals, including job changes, event attendance, website and ad engagement, tech-stack changes, and upsell triggers
- Research and build ICP-matched account and contact lists using firmographic, technographic, and behavioral criteria
- Keep data clean, enriched, and synchronized with the CRM
- Build targeting, data, signals, and automation for personalized multichannel outbound campaigns
- Collaborate with an SDR to launch and scale sequences across email, LinkedIn, and other channels
- Test copy, sequences, segments, offers, volume, and larger-scale outreach experiments
- Measure performance, discontinue ineffective approaches, and scale successful experiments
- Convert events, webinars, and paid campaigns into pipeline through timely, relevant follow-up
- Work with Sales and Marketing to refine ICP, target segments, and messaging based on data
- Track and report funnel KPIs
- Turn signals and automation into conversations and qualified meetings for Account Executives
Requirements
What you’ll need- 3+ years of experience in outbound, growth, SDR/BDR, RevOps, or GTM engineering, ideally in B2B SaaS
- Agency experience, such as outbound or lead-generation agencies, is a big plus
- Experience building workflows in Clay or similar enrichment and orchestration tools
- Comfort with sequencing tools, LinkedIn automation, HubSpot or similar CRMs, and Zapier, Make, or n8n
- Daily use of LLMs and AI agents for research, personalization at scale, and automation
- Understanding of where AI tools help and where they do not
- Comfort with spreadsheets, APIs, webhooks, and simple scripts
- Care for deliverability, data quality, and attribution
- Strong writing skills for human, relevant, reply-worthy outreach
- Ability to explain a technical, API-first product in business terms
- Ability to work autonomously, identify problems proactively, and build systems
- Experience selling to ecommerce, retail, or MACH/composable commerce companies is nice to have
- Familiarity with intent data providers is nice to have
Benefits
Comp & perks- Custom benefits package with benefits and services for you and your family
- Autonomy and freedom to experiment
- Fully remote work
- Flexible schedule; results-focused rather than clock-punching
- Work-life balance and long-term security
- Onboarding support
- Direct line to company leadership
- Visible impact on the pipeline from day one