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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing the post-sale lifecycle, including implementation and optimization of Google Ads and Meta campaigns. Proficient in performance marketing metrics and data analysis to drive actionable insights for enterprise customers.
Highest-signal resume keywords
Google Ads ManagementMeta Ads ManagementSQL Data AnalysisPerformance Marketing MetricsConversion Tracking Infrastructure
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementValue-Based BiddingTest AnalysisData AccuracySignal ReliabilityAttribution InfrastructurePerformance Data TranslationServer-Side IntegrationsPredictive Bidding ConceptsPLTV Modeling
Soft Skills
Strong Communication SkillsCustomer EngagementBuilding Trust
Tools & Technologies
Meta Conversions APIGA4AppsFlyerSnowflakeBigQuery
Industry Keywords
SaaSAdtechMartechPerformance MarketingUser Acquisition
Tech Stack
Tools & technologiesBigQuerySQL
About the role
Key responsibilities & impact- Own the full post-sale lifecycle, from implementation through ongoing optimization
- Design and structure pilots across Google Ads and Meta, including campaign selection, budget approach, bidding strategy, and success criteria
- Evaluate experiment results and iterate based on performance signals
- Help customers understand performance drivers, attribution, and how to scale what works
- Monitor model and signal performance; identify issues early and intervene
- Lead end-to-end implementation across a small portfolio of enterprise customers
- Adapt solution design and data strategy to each customer's ad tech stack and measurement setup
- Ensure strong match rates, data accuracy, and signal reliability across conversion APIs and MMPs
- Troubleshoot integration and data issues in collaboration with internal teams
- Own day-to-day execution across multiple engagements
- Lead ongoing customer communication with technical and senior growth stakeholders
- Coordinate across product, engineering, and go-to-market teams
- Build long-term trust through reliability and strong outcomes
Requirements
What you’ll need- 6+ years of experience in a technical, customer-facing role (e.g., Solutions Engineering, Technical Account Management, Growth Engineering)
- 3+ years in a similar role working directly with enterprise customers
- Hands-on experience with Google Ads and Meta Ads, including campaign management, value-based bidding, and test analysis
- Deep familiarity with performance marketing metrics: CPA, ROAS, LTV, incrementally
- Background in performance marketing, user acquisition, or growth at a consumer app, brand, or agency
- Experience with conversion tracking and attribution infrastructure (e.g., Meta Conversions API, GA4, AppsFlyer or similar MMPs)
- Strong SQL skills and ability to independently analyze data (e.g., Snowflake, BigQuery)
- Ability to translate performance data into clear, actionable recommendations for growth teams
- Experience working in SaaS, adtech, martech, or performance marketing
- Strong communication skills and comfort engaging with senior growth and marketing leaders
- Preferred: Experience with server-side integrations and signal enrichment
- Preferred: Familiarity with pLTV modeling or predictive bidding concepts
- Preferred: Experience in a startup or high-growth environment
