Content Specialist – Product Marketing

VSP Vision Care

. Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics .

Posted 9/23/2026full-timeRemote • United StatesJuniorMid-Level💰 $58,656 - $92,328 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and implementing comprehensive communication strategies across various mediums, with a strong focus on stakeholder engagement and content development. Proficient in project management and analytical skills to deliver clear and effective communications tailored to diverse audiences.

Highest-signal resume keywords

Bachelor's Degree In Marketing2+ Years Of Experience In CommunicationsProject Management SkillsStrong Writing And Editing SkillsProficiency In Word Processing And Desktop Publishing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentTechnical DocumentationProposal WritingAnalytical SkillsPresentation SkillsResearch SkillsEditing SkillsOrganizational SkillsProblem-Solving SkillsCommunity Involvement Proposals

Soft Skills

Excellent Verbal CommunicationInterpersonal SkillsCooperation And CoordinationDiscretion And Independent JudgmentAbility To Work With All Organizational Levels

Tools & Technologies

Word Processing ApplicationsDesktop Publishing ApplicationsSpreadsheet ApplicationsFlowchart Applications

Industry Keywords

B2B SaaSLead GenerationDemand GenerationIntegrated Marketing CampaignsGo-to-Market EffortsHealthcare TechnologyOpticalEyewearLens Technology

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics
Manage relationships with internal and external stakeholders, vendors, agencies, and channel partners
Interpret complex issues and present them effectively across channels and stakeholder requests
Maintain a pipeline of potential case studies and references through relationships with project executives and consulting team members
Build relationships with strategic external partners and collaborate on third-party white papers and research reports
Identify cross-team impacts and communicate needs to peers and leadership
Manage the enterprise content portfolio across print and digital content for employees, customers, and other stakeholders
Maintain an overarching view of content related to corporate and Business Unit brands globally
Research and write content for proposals, technical documentation, brochures, testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and internal announcements
Consult with Line of Business Leads to understand industries, insights, and customer needs and provide strategic written communications

Requirements

What you’ll need

Bachelor's Degree in Marketing, Communications, or equivalent experience
2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences
Portfolio of work and completed projects
Ability to research, present, and recommend community involvement proposals using creative ideas
Demonstrated project management, analytical, and problem-solving ability
Excellent verbal communication skills and ability to speak clearly and concisely in group situations
Strong writing, editing, communication, presentation, organization, and planning skills
Ability to write clear, complete documentation and reports for technical and non-technical audiences
Ability to organize multiple responsibilities for timely and accurate completion and delivery
Proficiency with word processing, flowcharts, and spreadsheet applications
Excellent interpersonal skills to foster cooperation among business partners and coordinate internal and external resources/workload
Ability to exercise discretion and independent judgment
Ability to work with individuals from all organizational levels
Proficiency in word processing and desktop publishing applications
For remote roles, high engagement in virtual environments, including maintaining camera presence during meetings
Preferred: experience supporting lead generation and demand generation programs
Preferred: experience developing and executing integrated marketing campaigns for product launches and Go-to-Market efforts
Preferred: experience in B2B SaaS, optical, eyewear, lens technology, healthcare technology, or related industries

Benefits

Comp & perks

Eligible bonuses and commissions may be included as part of the compensation package
Remote work arrangement
VSP Vision benefits are referenced in the posting