eCommerce Optimization Manager

VSP Vision Care

. Formulate and execute an ongoing ecommerce website optimization strategy .

Posted 9/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $63,000 - $108,675 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in ecommerce website optimization, focusing on conversion rates, customer engagement, and data-driven marketing strategies. Proficient in collaborating with cross-functional teams to enhance user experience and drive sales performance.

Highest-signal resume keywords

Ecommerce Website OptimizationConversion Rate ImprovementData-Driven Marketing StrategiesB2C Retail ExperienceStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Ecommerce StrategySEO RecommendationsData AnalysisWebsite QA ManagementCustomer Journey TestingSales Performance EvaluationMS Office ProficiencyBrand ManagementDigital Marketing SupportContent Planning

Soft Skills

Detail-OrientedHighly OrganizedProactiveProblem-SolvingLeadership Skills

Industry Keywords

B2C RetailFashion/AccessoriesCustomer ExperienceInformation Security PoliciesPrivacy Policies

About the role

Key responsibilities & impact

Formulate and execute an ongoing ecommerce website optimization strategy
Plan and execute strategies to improve product and service presentation, consumer engagement, and sales conversion
Partner with ecommerce, digital marketing, brand management, analytics, market research, and creative teams on strategic plans
Support site content planning and marketing campaigns with data-driven insights and SEO recommendations
Optimize the shopper journey to maximize sales and customer satisfaction
Manage, maintain, and conduct daily QA on the storefront
Support digital marketing plans and brand-image initiatives
Align site experience improvements with email, SEM/SEO, social media, and other traffic-driving activities
Execute website changes with outside agencies and internal teams
Collaborate with customer service and operational teams to align site content and experience with operations and marketing communications
Create and share website reports, evaluate satisfaction and sales performance, and recommend optimization tactics
Develop and execute testing of customer journeys and new ideas to improve user experience, satisfaction, conversion, and average order value
Work with IT to address technical issues and production needs promptly

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or related field or equivalent experience
4+ years relevant experience in an ecommerce capacity
Proven track record of conversion/sales success
Experience with B2C retail and fashion/accessories is a plus
Ability to succeed in collaborative and independent work environments
Strong understanding of branding and customer experience
Strong communication and problem-solving skills
Detail-oriented, highly organized, proactive, and able to work independently while contributing to team effort
Strong leadership and organizational skills
Proficiency in MS Office
Ability to exercise discretion and independent judgment
For remote roles, high engagement in virtual environments, including maintaining camera presence during meetings
Must comply with pre-employment substance abuse testing
Employees have access to sensitive personal information and must follow Information Security and Privacy Policies

Benefits

Comp & perks

Eligible bonuses and commissions may be included in the compensation package
VSP Vision benefits are available (specific benefits not detailed in the posting)
Remote work arrangement
Virtual-work support, including camera presence during meetings