Marketing Representative

vwbrasil unidades móveis

. Discuss and structure dashboards with the partner agency to monitor results and generate business from CRM initiatives; .

Posted 9/19/2026full-timeSão Bernardo do Campo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, data analysis, and CRM communications, while ensuring alignment with strategic objectives and KPIs. Proficient in managing projects and collaborating across departments to drive business insights and improve performance.

Highest-signal resume keywords

Marketing Strategy DevelopmentData Analysis and ModelingCRM Tools ProficiencyProject ManagementAnalytical Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ExtractionData AnalysisData ManagementSQLCRM CommunicationsMarketing StrategiesSegmentationLead ManagementKPI MonitoringBrief Preparation

Soft Skills

Strong Communication SkillsInterpersonal SkillsProactivityAttention to DetailCuriosity

Tools & Technologies

SalesforceMarketing CloudMicrosoft 365Data LakesOneDriveGoogle DriveGoogle Docs

Industry Keywords

AdvertisingMarketing CommunicationsBusiness InsightsStrategic ObjectivesCampaign Management

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Discuss and structure dashboards with the partner agency to monitor results and generate business from CRM initiatives;
Prepare analyses and insights that contribute to achieving the company’s key strategic objectives;
Participate in strategic forums, contributing to discussions and the definition of product, relationship marketing, and sales strategies together with the Marketing and Communications team and other internal stakeholders;
Monitor the execution of initiatives with the teams involved, contributing relevant analyses and business insights;
Develop briefs, ensuring alignment with the company’s strategic objectives and the KPIs defined for each initiative;
Develop communication strategies and content for campaigns, customer relationship journeys, events, and sales enablement initiatives;
Plan the area’s strategic demands and needs, maintaining ongoing collaboration with different internal departments to ensure synergy between initiatives and objectives;
Manage the area’s activities, ensuring quality, organization, and compliance with established deadlines;
Analyze the results of communication initiatives, brand perception indicators, sales, and specific CRM KPIs, applying lessons learned to continuously improve initiatives;
Attend specific brand, product, and sales promotion events, contributing to the achievement of results and being available for occasional travel;
Prepare presentations and materials related to strategies, campaigns, communications, results, and other departmental needs;
Manage the partner agency’s activities, from strategic definition through tactical implementation and performance monitoring;
Serve as the liaison between the agency and the Information Technology department for adjustments, improvements, and innovations related to databases and CRM tools such as Salesforce and Marketing Cloud;
Manage and monitor Lead Management results, identifying improvement opportunities and working with the relevant departments to increase the efficiency and performance of lead management.

Requirements

What you’ll need

Bachelor’s degree in Advertising, Advertising and Marketing Communications, Marketing, Data Science, or a related field;
Experience with and familiarity with data extraction, analysis, and modeling, with the ability to generate relevant business insights;
Experience developing Marketing strategies, segmentation, data management, and CRM communications;
Experience managing time, activities, and projects; preparing briefs; and planning and leading multiple initiatives simultaneously, with a strong focus on quality and meeting deadlines;
Strong analytical and communication skills, including the ability to build and support arguments;
Proficiency with data tools, including SQL and experience with Data Lakes, as well as Microsoft 365 (Word, PowerPoint, Excel, Outlook, and Teams) and digital tools such as OneDrive, Google Drive, and Google Docs;
Knowledge of and familiarity with CRM tools such as Salesforce and Marketing Cloud, along with experience in data management;
Excellent verbal and written communication skills, with a high level of proficiency in Portuguese, including grammar, spelling, and syntax, and a dynamic, professional, and assertive communication style;
Analytical, problem-solving profile with the ability to turn data into business insights; strong communication and interpersonal skills for collaborating with different departments; proactivity, organization, attention to detail, curiosity, interest in innovation and continuous improvement; and the discipline and resilience to work within the company’s processes while contributing to the development of applicable changes and innovations.

Benefits

Comp & perks

Vehicle purchase discount
Gympass
Meal allowance
Free on-site parking
Company shuttle service
Annual profit-sharing bonus
On-site cafeteria
Health insurance
Private pension plan
Life insurance and savings plan
Zenklub – mental health and emotional well-being platform
Hybrid work model, with 3 days on-site