Content Strategist – UGC Engineer

Vyral Labs

. Run client campaigns end to end with creator rosters across one or more markets .

Posted 11/8/2026full-timeRemoteMid-LevelSenior💰 €35,000 - €50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing client campaigns and creator rosters, with a strong focus on performance analysis and content optimization. Capable of developing and applying distribution playbooks while providing coaching and feedback to creators.

Highest-signal resume keywords

Campaign ManagementPerformance AnalysisCreator CoachingContent OptimizationDistribution Playbooks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Writing HooksScript DevelopmentPerformance AnalysisContent TestingCreator ManagementOnboarding CreatorsSocial MarketingGrowth MarketingData AnalysisContent Creation

Soft Skills

High AgencyOrganizational SkillsBusiness MindedSystems ThinkingFeedback Delivery

Industry Keywords

TikTok CultureReels CultureUser Generated ContentClient OutcomesCreative Processes

About the role

Key responsibilities & impact

Run client campaigns end to end with creator rosters across one or more markets
Write hooks and scripts for creators each week
Test hooks, formats, pacing, text styles and CTAs at volume
Analyze performance daily, discontinue underperforming content and scale successful content
Coach creators using specific feedback and examples from top performers
Decide which creators stay on the roster, need support or should be removed
Source and onboard new creators when fresh talent is needed
Develop distribution playbooks for consumer apps and brands
Apply playbooks to Vyral Labs' own app studio

Requirements

What you’ll need

Chronically online; knowledge of TikTok and Reels culture
High agency and ownership of outcomes
Systems thinker who turns creative chaos into repeatable processes
Writes native hooks, scripts and feedback rather than marketing speak
Comfortable posting own content and reading numbers in real time
Organised enough to run many creators, tests and clients at once
Business-minded and focused on client outcomes
No industry experience needed
Bonus if experienced in UGC, creator management, social or growth marketing
Bonus if able to speak more than one language

Benefits

Comp & perks

Bonuses
Equity
Unlimited PTO (we roughly take around 23 days a year)
Remote-first: work from anywhere
Quarterly team trips
Paid trial before going full-time
Clear path to Senior UGC Engineer, with pay, equity and bonuses growing with progression