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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic planning and communication strategies, with a strong ability to analyze market data and consumer behavior to inform content and media direction. Proficient in developing presentations and narratives that effectively convey strategic insights.
Highest-signal resume keywords
Strategic PlanningData AnalysisStrategic StorytellingCommunications PlanningPresentation Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisConsumer Behavior AnalysisStrategic ThinkingContent StrategyCreative Direction
Soft Skills
Strong Communication SkillsOrganizational SkillsCollaborative WorkCultural AwarenessArgumentation Skills
Tools & Technologies
PowerPointKantarNielsenSocial Listening Platforms
Industry Keywords
Digital ProjectsIntegrated ProjectsStrategic FrameworksMarket IntelligenceEngagement Dynamics
About the role
Key responsibilities & impact- Develop and support communication strategies for always-on initiatives, campaigns, and projects.
- Conduct analyses of market context, competitors, consumer behavior, and data.
- Translate insights from data and social listening into strategic recommendations.
- Define strategic direction for content, creative, and media.
- Structure presentations and strategic narratives.
- Work collaboratively with multidisciplinary teams.
Requirements
What you’ll need- Experience in strategic planning at agencies, working on digital and integrated projects.
- Strong cultural awareness and active monitoring of behavior, trends, and conversations on social media.
- Understanding of platform dynamics and the sensitivity to identify what drives engagement and becomes a talking point.
- Ability to turn culture, data, and context into clear strategic direction.
- Strong strategic thinking and ability to structure reasoning from diagnosis through recommendations.
- Experience with strategic storytelling and presentation development.
- Analytical and organized profile, with the ability to work effectively across creative, media, BI, and social teams.
- Strong communication and argumentation skills, with autonomy in leading projects.
- Proficiency in communications planning, working collaboratively with other departments.
- Proficiency in strategic planning frameworks.
- Experience with PowerPoint and presentation development.
- Knowledge of data and market intelligence tools such as Kantar, Nielsen, and social listening platforms.
Benefits
Comp & perks- Meal Voucher/Food Voucher
- Medical insurance
- Dental insurance
- Gympass/TotalPass
- Home office allowance
- Childcare assistance
- Pet insurance
- Birthday day off
- Free online health platform
- Discounts at institutions offering undergraduate, graduate, language, and professional development courses
- E-learning — Stefanini Academy with a variety of courses
- Mentoring — Mentorship Platform
- Perks and discounts at leading establishments