Full-Stack Digital Strategist

Wallop Inc.

. Run strategy sessions and client calls .

Posted 10/2/2026full-timeVancouver • CanadaMid-LevelSenior💰 CA$75,000 - CA$85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel digital strategies for the hospitality industry, with a strong focus on data-driven insights and performance optimization. Proficient in managing paid advertising campaigns and SEO strategies while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Proficient In GA4Skilled In Google Tag ManagerExperienced In Paid Advertising CampaignsSkilled With SEO ToolsFamiliarity With Hospitality Technology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data PresentationSEO Strategy DevelopmentCROA/B TestingMultivariate TestingTracking Error ResolutionFunnel OptimizationDigital Marketing KnowledgePerformance MonitoringClient Relationship Management

Soft Skills

People SkillsProblem SolvingCollaborationAutonomous ExecutionClient Nurturing

Tools & Technologies

Google AdsMeta AdsTikTok AdsMicrosoft AdsMicrosoft ClarityCrazy EggHotjarGoogle Data StudioSemrushSynXis

Certifications & Qualifications

Google Certifications

Industry Keywords

Hospitality ExpertiseLuxury HotelsExperiential TravelTripAdvisor AdvertisingOTAsMetasearchTravelClickRevinateThe Hotels NetworkHotelChamp

About the role

Key responsibilities & impact

Run strategy sessions and client calls
Monitor and optimize clients’ organic and paid performance
Implement paid advertising campaigns
Maintain data quality and implement tracking
Provide data-driven insights
Contribute to process and service development
Develop industry-specific hospitality expertise
Define and execute comprehensive, multi-channel digital strategies for luxury hotels, resorts, ranches, and experiential travel clients
Collaborate with the Digital Marketing team, developers, and project managers
Attend company town halls, culture-building events, and mandatory in-person meetings

Requirements

What you’ll need

Soft skills/people skills are a must
Proficient in GA4 and data presentation with strong digital marketing knowledge
Skilled in Google Tag Manager for cross-domain and e-commerce tracking
Experienced in identifying and resolving tracking errors
Proficient in developing, managing, and reporting on paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and Microsoft Ads
Proficient in building and optimizing SEO strategies, including technical error resolution and understanding search engine algorithms
Skilled with SEO tools such as Semrush
Experienced in high-paced agency environments with multiple clients and projects
Able to autonomously solve problems and turn strategic input into execution while nurturing client relationships
Skilled in developing and implementing optimized funnels
Collaborative approach with developers and project managers for continuous website improvement
Familiarity with Microsoft Clarity, Crazy Egg, or Hotjar
Knowledge of best-practice management techniques for industry-standard platforms
Hospitality advertising experience on TripAdvisor, OTAs such as Expedia and Booking.com, and metasearch is a bonus
Experience with hospitality technology such as SynXis, TravelClick, Revinate, The Hotels Network, TripTease, or HotelChamp is a bonus
Google certifications are a bonus
Additional French or Arabic language skills are a bonus
Experience with Google Data Studio is a bonus
Experience in CRO, identifying website friction points, and conducting A/B and multivariate testing is a bonus
Attendance at mandatory team or department meetings requiring in-person presence
Attendance at scheduled company town halls and culture-building events

Benefits

Comp & perks

15 days of vacation (3 weeks) to start
Extended health and medical benefits
$1000 annual health and wellness spending account for you and your family
Profit share program
$30 home office stipend per pay period
$1000 one-time home office setup payment on first pay
Provided MacBook for work use
Flexible working hours and days
Ability to work remotely or from the Vancouver office
Extended Christmas holidays
Extended Easter weekend (Easter Monday & Easter Friday)
Winter holiday party
Ability to work from another country to extend a vacation or time in your home country
Parental leave salary top-up during your first month’s leave
Travel required for in-person events covered in accordance with Company policy