Key Account Manager – B2B Sales, Marketing & Social Media

walter services

. Acquire new customers and drive B2B sales of the specialized service portfolio, including social media services, community management, and marketing campaigns .

Posted 10/4/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Sales and Key Account Management, with a strong focus on developing tailored marketing strategies and building long-term customer partnerships. Proficient in analyzing market trends and implementing customer projects in collaboration with cross-functional teams.

Highest-signal resume keywords

B2B SalesKey Account ManagementCustomer Relationship Management (CRM)Marketing Strategy DevelopmentSocial Media Services

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B SalesKey Account ManagementMarketing Strategy DevelopmentCommunity ManagementSocial Media ServicesSales Proposal ManagementMarket Trend AnalysisCustomer Project ImplementationSales DocumentationDigital Trend Awareness

Soft Skills

Customer-Service OrientationExcellent Verbal CommunicationPersuasive CommunicationSolution-Oriented ApproachHigh InitiativeFlexibility

Tools & Technologies

CRM System

Industry Keywords

B2B SalesMarketingCommunicationsBusiness AdministrationAgency Services

About the role

Key responsibilities & impact

Acquire new customers and drive B2B sales of the specialized service portfolio, including social media services, community management, and marketing campaigns
Build long-term customer partnerships and analyze market potential
Develop targeted sales strategies
Manage sales activities and proposals with a focus on sales success
Develop tailored marketing approaches in collaboration with customers
Support the implementation of customer projects in close coordination with specialist teams
Collaborate with the Head of New Business and the operational units of gkk and the walter services Group
Document sales progress in the CRM system
Monitor market trends and derive specific sales initiatives

Requirements

What you’ll need

Completed degree in marketing, communications, business administration, or a comparable qualification
Solid practical experience in B2B sales or key account management for services
Ideally, experience in marketing, social media, community management, or agency services
Strong customer-service orientation
Keen awareness of digital trends
Excellent verbal and persuasive communication skills when engaging with decision-makers and C-level clients
Independent, solution-oriented approach to work
High level of initiative
Flexibility to work in a dynamic environment
Willingness to attend regular on-site customer meetings as well as industry events and trade fairs

Benefits

Comp & perks

Home office-based position (Germany-wide)
Trust-based working hours to support your optimal work-life balance
Fast decision-making, flat hierarchies, and an environment where pragmatic solutions are valued
Maximum scope for shaping your work and full ownership of your sales activities