Creative – Brand Manager

Warner Bros. Discovery

. Develop creative strategies and clear, actionable briefs for evergreen marketing, new experience openings, retail initiatives, seasonal campaigns, partnerships and priority commercial opportunities .

Posted 10/3/2026full-timeBurbank • California • United StatesMid-LevelSenior💰 $78,400 - $145,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creative strategy, integrated marketing, and content production, with a strong focus on developing actionable briefs and managing end-to-end creative processes. Proficient in visual storytelling, art direction, and leveraging performance data to optimize campaigns across various consumer touchpoints.

Highest-signal resume keywords

Creative Strategy DevelopmentIntegrated Marketing ManagementContent Production OversightArt Direction and Visual StorytellingBudget and Timeline Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative Brief DevelopmentCampaign ManagementGraphic DesignVideo EditingCopywritingDigital Media ProductionSocial Video ManagementExperiential MarketingPerformance Data AnalysisBrand Governance Understanding

Soft Skills

Strong Creative JudgmentCollaboration with StakeholdersEffective CommunicationLeadership in Creative DirectionAdaptability to Audience Needs

Tools & Technologies

CRM SystemsDigital Advertising PlatformsContent Management SystemsSocial Media ToolsProject Management Software

Industry Keywords

Integrated MarketingBrand MarketingContent ProductionAdvertisingConsumer Touchpoints

About the role

Key responsibilities & impact

Develop creative strategies and clear, actionable briefs for evergreen marketing, new experience openings, retail initiatives, seasonal campaigns, partnerships and priority commercial opportunities
Translate audience needs, fan behavior, product differentiation and business objectives into campaign concepts, messaging territories, creative hooks and calls to action
Build a pipeline of ideas and variations across experience positioning, tour packages, IP-specific storytelling, local visitation, tourism, family audiences and repeat visits
Partner with marketing and commercial stakeholders to communicate the unique value of each experience and support awareness, consideration, conversion, upsell and advocacy
Manage end-to-end creative development and production across video, photography, social-first content, digital ads, CRM, websites, out-of-home, in-store materials, press materials and partner assets
Provide or direct graphic design, video editing, art direction and copywriting across campaign and always-on content
Build and maintain an integrated creative calendar, production roadmap, asset library, versioning approach and intake process
Coordinate shoots, production schedules, budgets, approvals, talent or creator inputs, music and usage rights, and delivery requirements
Develop asset formats, key art, logo development, storyboards, messages and variations for priority initiatives
Apply approved brand strategies, franchise guidance, visual identities and messaging frameworks consistently across Global Experiences Americas creative
Translate Brand and Franchise direction into executional toolkits, agency briefs, templates and asset guidance
Coordinate with Brand, Franchise, Legal, Communications, stakeholders and experience operators to secure approvals and ensure appropriate use of intellectual property, likeness, claims and brand assets
Review customer-facing creative for quality, clarity, accessibility, audience relevance and guest-experience alignment
Partner with PR teams and agencies on media kits, press releases, statements, press kits, media pitches, events, conferences, signage and promotional materials
Serve as primary day-to-day creative lead for agencies, production partners and freelance resources
Align assets with marketing calendars, channel plans, retail priorities and performance opportunities
Coordinate with Operations, Retail, Merchandising, Publicity, Franchise and partnership teams to capture timely stories and support on-site execution
Manage approved creative budgets, scopes, schedules and deliverables
Establish a creative test-and-learn approach covering hooks, formats, visuals, offers, franchise storytelling, audience segments and calls to action
Use engagement, watch time, shares, click-through, conversion and other performance signals to identify winning creative and refresh fatigued assets
Monitor platform trends, cultural moments, competitor activity, creator formats and emerging creative tools
Document reusable learnings and scalable playbooks
Plan capacity across the portfolio, with approximately 50% devoted to WBSTH and SE and 50% to new projects

Requirements

What you’ll need

5-8 years of relevant experience in creative strategy, integrated marketing, brand marketing, content production, advertising or agency account/creative management
Demonstrated ability to develop strong creative briefs, evaluate concepts and lead campaigns or content programs from strategy through production and delivery
Experience producing or managing creative across digital media, social video, CRM, websites, experiential marketing, retail, out-of-home and other consumer touchpoints
Strong creative judgment, art direction, visual storytelling and copywriting skills
Strong working graphic-design and video-editing practices
Understanding of how creative requirements differ by audience, channel and funnel stage
Experience directing third-party agencies, designers, editors, production partners and cross-functional stakeholders
Experience managing timelines, scopes, budgets and approval processes
Experience partnering with PR or communications teams on media kits, press materials, events, executive statements or related brand assets
Comfort using campaign and content performance data to inform testing, iteration and creative refresh decisions
Experience working within established brand-governance and franchise-approval structures strongly preferred
Portfolio or representative work samples preferred

Benefits

Comp & perks

Health insurance coverage
Employee wellness program
Life and disability insurance
Retirement savings plan
Paid holidays and sick time
Vacation
Annual bonuses
Short- and long-term incentives
Program-specific awards
Accessibility adjustments or accommodations during the job application and/or recruitment process