Digital Marketing Specialist, 6 months Fixed Term Contract

Warner Bros. Discovery

. Provide maternity period coverage for the China Theatrical Marketing team .

Posted 9/18/2026contractBeijing • ChinaJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing theatrical marketing campaigns, with a strong understanding of China's digital ecosystem and experience in managing cross-functional teams. Proficient in stakeholder management, project management, and performance analysis to optimize marketing initiatives.

Highest-signal resume keywords

Digital Marketing CampaignsTheatrical Marketing WorkflowsStakeholder ManagementProject ManagementFluency in English and Mandarin

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingTheatrical MarketingCampaign Performance AnalysisContent ReviewMarket Intelligence Compilation

Soft Skills

Excellent Communication SkillsOrganizational SkillsProactive MindsetCollaboration SkillsJudgment in Content Review

Tools & Technologies

WeiboDouyinRed NoteBilibiliWeChat

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in MediaBachelor's Degree in Business

Industry Keywords

Entertainment MarketingFilm ReleasesKOL/KOC CampaignsDigital EcosystemEmerging Consumer Trends

About the role

Key responsibilities & impact

Provide maternity period coverage for the China Theatrical Marketing team
Plan and execute integrated theatrical marketing campaigns with cross-functional teams
Coordinate and execute digital marketing initiatives across Weibo, Douyin, Red Note, Bilibili, WeChat and other relevant platforms
Manage relationships with digital platform partners for promotional initiatives and campaign activations
Coordinate with Regional and Global Marketing teams on campaign priorities, marketing materials, creative approvals and project deliverables
Work with local marketing agencies to identify creative opportunities and develop creative asset requests based on local market insights, film screenings and campaign strategies
Coordinate asset localization, reviews and approvals with Regional and Global teams
Support influencer (KOL/KOC) campaign execution, including content review, scheduling and performance tracking
Track project timelines and maintain campaign status documents
Coordinate multiple theatrical marketing campaigns and ensure communication, documentation and timely follow-up
Monitor campaign performance and report optimization opportunities based on platform data and audience insights
Track theatrical marketing campaigns, digital trends and platform innovations
Compile market intelligence and case studies to support campaign planning and identify new opportunities
Develop presentation materials and marketing updates for internal, Regional and Global stakeholders
Prepare and deliver campaign reports, performance analyses and post-campaign recaps with actionable insights and recommendations

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Media, Business or a related discipline
1–3 years of experience in digital marketing, entertainment marketing, theatrical marketing or a related industry
Ability to work effectively with guidance while managing multiple stakeholders in a collaborative environment
Experience supporting digital marketing campaigns for theatrical film releases or Hollywood studio titles is strongly preferred
Strong understanding of theatrical marketing workflows and campaign lifecycle is preferred
Strong understanding of China's digital ecosystem, including Weibo, Douyin, Red Note, Bilibili and WeChat
Demonstrated experience working with digital platforms, KOL/KOC, agencies and cross-functional stakeholders
Good judgment in reviewing marketing content and influencer collaborations, with an understanding of platform guidelines, brand standards and local market sensitivities
Excellent organizational and project management skills, with the ability to manage multiple priorities simultaneously
Strong written and verbal communication skills in both English and Mandarin
Strong awareness of China's evolving digital landscape and emerging consumer trends
Ability to perform well in a fast-paced, deadline-driven environment while managing multiple priorities
Flexibility to support time-sensitive campaigns and collaborate across multiple time zones when required
Excellent stakeholder management and communication skills
Proactive, resourceful and solutions-oriented mindset
Passion for film, entertainment and digital marketing

Benefits

Comp & perks

Career-defining opportunities
Thoughtfully curated benefits
Tools to explore and grow into your best self
Equal opportunity employment
Reasonable adjustments or accommodations during the job application and recruitment process for qualified candidates with disabilities