Manager, Retail Marketing

Warner Bros. Discovery

. Develop integrated marketing plans for individual stores and the broader Americas retail portfolio .

Posted 10/3/2026full-timeBurbank • California • United StatesMid-LevelSenior💰 $73,500 - $136,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated marketing plans that drive customer acquisition and engagement through various channels, while leveraging retail commercial metrics to enhance store performance and customer experiences.

Highest-signal resume keywords

Retail Marketing ExperienceCampaign DevelopmentProject ManagementStakeholder CollaborationConsumer Insights Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing PlanningCampaign MeasurementPromotional PlanningCustomer Data AcquisitionDigital MarketingSocial Media MarketingEmail Campaign DevelopmentEvent CoordinationMarket-Specific Program DevelopmentPerformance Gap Analysis

Soft Skills

CollaborationAdaptabilityCommunicationProblem-SolvingStakeholder Management

Industry Keywords

Retail MarketingConsumer MarketingShopper MarketingMerchandising MarketingLocal-Store MarketingIntegrated Brand MarketingPremium RetailExperiential EventsTourism-Driven LocationsFan-Oriented Brands

About the role

Key responsibilities & impact

Develop integrated marketing plans for individual stores and the broader Americas retail portfolio
Drive qualified footfall and customer acquisition through social, digital, CRM, local search, partnerships, PR support, out-of-home and WBD promotional channels
Monitor traffic, conversion, average transaction value, units per transaction, sales mix, campaign response and repeat-customer indicators
Identify performance gaps and recommend actions to increase awareness, improve conversion, grow customer spend and strengthen store-level revenue
Own the retail marketing and promotional calendar
Translate product stories, fan relevance and assortment priorities into campaigns and customer-facing messaging
Develop promotional approaches balancing revenue opportunity, premium brand positioning, margin, inventory availability and fan experience
Coordinate campaign briefs, creative needs, offer mechanics, signage, launch timing and performance reviews
Develop and execute go-to-market plans for store openings, relocations, pop-ups and retail refreshes
Build market-specific programs engaging locals, tourists, fan communities, nearby experiences, hotels, tourism organizations and commercial partners
Create in-store events, product moments, creator activations and cross-promotions
Ensure campaigns translate into consistent customer experiences and store readiness
Build retail-relevant customer journeys, segmented email campaigns, first-party data capture and repeat-visit communications
Connect retail customers with experiences and experience guests with retail through bundled storytelling and cross-promotion
Use customer insights, purchase patterns, local-versus-tourist behavior and franchise affinities to tailor communications and promotions
Support responsible customer-data acquisition and use under WBD privacy, consent and governance requirements
Develop store campaigns, product storytelling, social content, in-store materials and customer-facing assets
Coordinate agency, vendor, franchise, publicity and partner contributions
Establish campaign measurement and post-launch reviews
Document scalable playbooks for store launches, product campaigns, seasonal promotions and local activation

Requirements

What you’ll need

5-8 years of relevant experience in retail marketing, consumer marketing, shopper marketing, merchandising marketing, local-store marketing or integrated brand marketing
Proven experience developing campaigns that drive store traffic, product engagement, conversion, average transaction value or customer retention
Strong understanding of retail commercial metrics, promotional planning, merchandising priorities, seasonal demand and the in-store customer journey
Experience supporting store openings, product launches, local-market activations, experiential events or multi-location retail programs
Ability to develop integrated plans spanning digital, social, CRM, partnerships, publicity, local discovery and in-store marketing
Strong project management and stakeholder collaboration skills
Experience partnering across Retail Operations, Merchandising, Product, Creative, Franchise and agency teams
Experience with premium retail, entertainment franchises, tourism-driven locations, attractions, licensed consumer products or fan-oriented brands strongly preferred
Ability to connect fan engagement to store traffic, conversion and profitable growth
Ability to anticipate operational and merchandising needs while maintaining a premium, customer-first brand experience
Ability to collaborate across central marketing and store teams and adapt plans to changing business conditions

Benefits

Comp & perks

Health insurance coverage
Employee wellness program
Life and disability insurance
Retirement savings plan
Paid holidays and sick time
Vacation
Annual bonuses
Short- and long-term incentives
Program-specific awards