Social Manager

Warner Bros. Discovery

. Lead social strategy across the Americas portfolio for Warner Bros.

Posted 10/3/2026full-timeBurbank • California • United StatesMid-LevelSenior💰 $72,100 - $133,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing multi-platform social media strategies that drive audience engagement and ticket sales. Proficient in managing social content creation, community management, and cross-functional collaboration to enhance brand storytelling and consumer experiences.

Highest-signal resume keywords

Social Media StrategyAudience DevelopmentContent CreationCommunity ManagementSocial Analytics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Content StrategyShort-Form Video ProductionPlatform-Specific StrategiesCampaign TaggingPerformance Management

Soft Skills

Excellent Editorial JudgmentCopywriting SkillsPrioritizationCollaboration

Tools & Technologies

MetaTikTokYouTubePinterestSnapchat

Industry Keywords

EntertainmentTravelAttractionsHospitalityEcommerce

About the role

Key responsibilities & impact

Lead social strategy across the Americas portfolio for Warner Bros. Studio Tour Hollywood, Superman Experience, retail, new launches, seasonal activations and priority projects
Define social objectives, audience strategies, content pillars, messaging and calls to action
Develop differentiated platform and experience strategies with shared standards, playbooks and learning
Connect social storytelling to ticket sales, attendance, premium experiences, retail traffic, new openings and repeat visitation
Build annual, seasonal and launch-specific social plans
Establish platform roles, audiences, editorial voice, content mix and publishing strategy across Meta, TikTok, YouTube, Pinterest, Threads and emerging platforms
Own the integrated social editorial calendar and day-to-day publishing across multiple experiences
Develop platform-native social content, especially short-form video, entertainment, utility, conversation and participation
Build social-search and Pinterest strategies for travel planning, local activities and fan discovery
Maintain channel governance, account access, publishing controls, content archives and escalation processes
Build a high-volume pipeline of social-first content, including video, behind-the-scenes access, humor, interactive formats, user-generated content and trends
Brief and partner with Creative, Brand, agencies, production partners and internal teams
Develop creator and influencer strategies, including identification, briefing, approvals, usage rights, amplification and performance evaluation
Support social shoots, filming and events on the ground regularly
Cross-promote and collaborate across WBD-wide partners
Lead community management, social listening, moderation and escalation practices
Turn audience behavior into recommendations for content, campaigns, offers and guest experience
Lead the day-to-day social agency relationship and manage briefs, deliverables, timelines, quality standards, performance expectations and budgets
Coordinate execution with Creative, Growth Insights, Publicity, Brand, Franchise, Retail, Operations, Commercial and external partners
Partner with media owners on paid-social creative and amplification recommendations
Maintain approval and publishing workflows respecting Brand, Franchise, Legal, Publicity and talent requirements
Define social KPIs and establish reporting, campaign tagging and links to website, ticketing and retail outcomes
Create a test-and-learn program and translate performance into recommendations
Monitor platform changes, emerging formats, social commerce, AI-enabled tools and audience behavior

Requirements

What you’ll need

5–8 years of solid experience in social media, social content strategy, audience development or integrated consumer marketing
Direct ownership of multi-platform social programs
Demonstrated success growing reach, engagement and audiences through platform-specific strategies across Meta, TikTok, YouTube, Pinterest, Snapchat or comparable channels
Strong understanding of short-form and long-form social video, creator and influencer programs, community management, social listening, social search, platform trends and content experimentation
Experience developing social strategies supporting the full customer journey from awareness and engagement through consideration, qualified traffic and conversion
Experience translating brand, franchise and commercial priorities into engaging social storytelling while navigating approvals in a complex organization
Experience managing social and content agencies, including briefing, workflow, budgets, quality control, performance management and cross-functional approvals
Strong working knowledge of social analytics, campaign tagging, platform measurement, attribution limitations and test-and-learn methods
Excellent editorial judgment and copywriting skills
Experience collaborating with Creative, Publicity, Brand, Franchise, Legal, Commercial, Retail, Operations and paid-media stakeholders
Experience in entertainment, travel, attractions, hospitality, retail, ecommerce or other consumer-facing businesses preferred
Ability to prioritize effectively and drive alignment across multiple brands, launches and stakeholders

Benefits

Comp & perks

Health insurance coverage
Employee wellness program
Life and disability insurance
Retirement savings plan
Paid holidays
Sick time
Vacation
Annual bonuses
Short- and long-term incentives
Program-specific awards