Lead, Marketing

Warner Music Group

. Lead Sureel's marketing function end-to-end, including category strategy, positioning, messaging, product marketing, demand generation, thought leadership, brand, and execution .

Posted 9/21/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing functions, including product marketing, demand generation, and brand positioning within the music and AI industries. Capable of translating technical capabilities into compelling value propositions and managing marketing budgets effectively.

Highest-signal resume keywords

Product MarketingDemand GenerationBrand PositioningMarketing StrategyStorytelling Ability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCategory CreationEmail MarketingMarket AnalysisBudget ManagementTechnical StandardsProduct MarketingB2B MarketingData AnalysisContent Creation

Soft Skills

Clear CommunicationSound JudgmentCalm Under PressureCollaborationCreativity

Industry Keywords

Music IndustryMediaAIRights TechnologyEnterprise SoftwareB2B PlatformsMarket NarrativesStakeholder EngagementThought LeadershipCreative Partnerships

About the role

Key responsibilities & impact

Lead Sureel's marketing function end-to-end, including category strategy, positioning, messaging, product marketing, demand generation, thought leadership, brand, and execution
Own product marketing across the Sureel stack, translating technical capabilities into value propositions, use cases, differentiation, and segment-specific messaging
Create sales and executive materials, including pitches, case studies, demos, and collateral
Build targeted demand among qualified rights holders, AI companies, platforms, and ecosystem partners
Build communication channels and programs to educate, nurture, and activate key audiences
Lead thought leadership across Sureel and the AI rights and licensing landscape
Develop Sureel's brand and market positioning across audiences and channels
Own event and industry presence across conferences, forums, working groups, and communities
Turn pilots, integrations, partner outcomes, research, and product data into proof points and case studies
Track market framing by AI companies, rights holders, regulators, standards bodies, competitors, and media
Support leadership with announcements, conferences, and PR, collaborating with Warner Music Group brand and communications teams
Manage agency, influencer, and creative partners in alignment with brand and budget
Create repeatable marketing systems, including templates, timelines, budgets, and measurement processes
Oversee demo videos and other creative work communicating Sureel's products and value
Handle confidential and proprietary information with discretion and integrity
Report to Co-President Aileen Crowley and partner with product, commercial, and client functions

Requirements

What you’ll need

Deep experience in marketing, product marketing, category creation, or communications across music, media, enterprise technology, or infrastructure
Experience owning marketing for a brand or platform from strategy through execution and measuring results
Understanding of the music industry and how artists, labels, publishers, and platforms communicate
Ability to manage detailed marketing budgets and understand financial detail
Strong storytelling ability, including making complex technical concepts clear and engaging
Clear written and verbal communication
Ability to make sound judgment calls around voice and messaging and know when to escalate
Ability to remain calm in a fast-moving environment
Interest in music, media, and AI
Experience as a first or early marketing hire, building functions and processes from scratch
Experience marketing to artists, labels, publishers, B2B platforms, or infrastructure companies
Track record of building awareness and adoption within a focused B2B, technology, or industry ecosystem
Experience running email marketing programs
Active involvement in AI and music conversations
Experience marketing APIs, infrastructure, enterprise software, rights technology, marketplaces, or products involving multiple senior stakeholders
Experience turning technical standards, policy developments, research, or emerging industry frameworks into market narratives

Benefits

Comp & perks

Full-time employment
Remote work arrangement
Opportunity to work within an independent, federated company acquired by Warner Music Group
Startup-paced, collaborative team environment