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Marketing Manager
Warner Music Group. Craft and implement innovative marketing campaigns for Atlantic Outpost artists .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in crafting and executing innovative marketing campaigns, with a strong focus on audience growth and engagement in the music industry. Proficient in managing budgets, analyzing metrics, and maintaining relationships within the Nashville community.
Highest-signal resume keywords
Strategic Marketing PlanningBudget ManagementCross-Functional CollaborationSocial Media TrendsProblem Solving
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Campaign DevelopmentAnalytical SkillsNegotiation SkillsProject ExecutionStreaming Metrics TrackingBrand Strategy DevelopmentHTML KnowledgePhotoshop Proficiency
Soft Skills
Effective CommunicationOrganizational SkillsAdaptabilityTeam Player MindsetMultitasking Ability
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business
Industry Keywords
Country MusicArtist ManagementNashville CommunityMarketing TrendsCreative Collaboration
About the role
Key responsibilities & impact- Craft and implement innovative marketing campaigns for Atlantic Outpost artists
- Plan, develop, and execute comprehensive marketing campaigns for each project
- Manage budgets across departments in partnership with the VP, Marketing and Marketing Operations team
- Develop and execute strategies driving audience growth, engagement, and long-term artist development
- Serve as day-to-day contact among artists, artist managers, internal label departments, and external agencies
- Schedule and lead weekly artist marketing meetings
- Coordinate production of marketing assets with the Creative Department and other creatives
- Develop cohesive and identifiable brand strategies for each artist
- Track streaming metrics, social engagement, and ad performance
- Generate regular reports and optimize campaigns with the Digital Department
- Travel as necessary
- Troubleshoot issues and act as a problem solver
- Maintain relationships with artist management and the Nashville community
- Stay current on marketing and social trends
Requirements
What you’ll need- Experience in developing, creating, and implementing strategic marketing plans
- Effective written and verbal communication skills
- Experience executing an idea from conception to execution
- Analytical skills and ability to make timely, informed decisions
- Excellent planning, negotiation, and problem-solving skills in a fast-paced business environment
- Ability to multitask and wear many hats
- Strong organizational skills and adaptability
- Team-player mindset
- Experience working cross-functionally
- Experience working in Country music
- Bachelor’s degree in marketing, communications, or business from an accredited 4-year university (preferred)
- Established network of industry contacts, especially in Nashville (preferred)
- Basic knowledge of FTP/HTML services and web-based programs (preferred)
- Strong understanding of social platforms and trends (preferred)
- Experience with Photoshop or other editing software (preferred)
- Must be legally authorized to work in the United States as of the first day of employment
- Valid proof of work authorization required upon hire
Benefits
Comp & perks- Benefits information is provided via “2026 Benefits At A Glance final.pdf”
- Equal Opportunity Employer