Social Media Manager – Strategist

WarriorBabe

. Own organic and social strategy across Instagram, TikTok, Facebook, and YouTube Shorts .

Posted 9/18/2026full-timeRemote • United StatesMid-LevelSenior💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing organic social media strategies across platforms like Instagram, TikTok, and Facebook, with a strong focus on content creation, performance analytics, and community engagement. Proven ability to manage production pipelines, coordinate with various stakeholders, and drive measurable growth in audience engagement and conversion.

Highest-signal resume keywords

Organic Strategy DevelopmentContent Creation and ManagementPerformance Analytics and ReportingManyChat or Chat-Automation ExperienceSocial Media Platform Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyPerformance AnalyticsEngagement TrackingLead Magnet StrategyContent Calendar DevelopmentCreative Production CoordinationHook and Format DevelopmentConversion OptimizationSocial Media ManagementCopywriting

Soft Skills

Exceptional OrganizationSelf-Starter MentalityStrong Communication

Tools & Technologies

ClickUpManyChatEmail Marketing PlatformsMetricoolCanva

Industry Keywords

DTCWellnessFitnessCoachingE-Commerce

Tech Stack

Tools & technologies

Vault

About the role

Key responsibilities & impact

Own organic and social strategy across Instagram, TikTok, Facebook, and YouTube Shorts
Build and run quarterly, monthly, and live content roadmaps and calendars
Drive content concepting, hooks, formats, series, trend adaptations, and creative direction
Plan filming days, prioritize scripts, and keep the production pipeline full
Manage content deliverables across talent, agencies, editors, designers, and ambassadors
Manage the deliverable pipeline in ClickUp and enforce deadlines and quality standards
Route content through quality control and brand review
Maintain organized and accessible asset libraries
Build unified channel-level reporting covering growth, engagement, views, saves, shares, cadence, outliers, and booked sales calls
Own weekly organic scorecards and report performance and changes to leadership
Maintain attribution hygiene through tracking links, UTMs, bios, and descriptions
Set CTA strategy and identify organic assets for paid-team repurposing
Build and manage ManyChat keyword-triggered flows and coordinate with email automation
Audit and refresh lead magnets and roll out new PDFs, recipes, and guides monthly
Align social and chat touchpoints with sales follow-up cadence
Coordinate timely, on-brand comments, DMs, and community responses
Surface testimonials and client wins for content
Source and manage podcast, creator, cross-post, and collaboration opportunities
Support the ambassador program with briefs, scripts, and a current content vault

Requirements

What you’ll need

Proven organic strategy experience with numbers to back it
Experience building an organic strategy from scratch or rebuilding a struggling one
Demonstrated follower growth, engagement, views, and ideally leads or revenue
Exceptional organization with experience building calendars, trackers, and documented processes
Track record of breakout content and ability to explain the strategy behind it
Experience building hooks, formats, series, and adapting trends
Proven experience managing and growing a high-performing Instagram account
DTC, wellness, fitness, or coaching experience strongly preferred
TikTok, YouTube Shorts, and Facebook experience strongly preferred
Comfort with reporting, engagement data, conversion data, analytics, and attribution
Experience coordinating creative production across editors, designers, agencies, and on-camera talent
Hands-on experience with ManyChat or comparable chat-automation platforms
Working knowledge of email marketing and automation platforms and funnel logic
Understanding of lead magnet strategy and how content, chat, and email convert audiences into customers
Strong writing skills and ability to write concise, punchy copy at a fifth-grade reading level
Self-starter mentality and comfort owning outcomes in a small in-house team
Familiarity with TikTok Shop or e-commerce-linked content is a plus
Experience briefing, training, or managing ambassador or affiliate creators is a plus
Experience building an in-house content function is a plus
Familiarity with ClickUp, Metricool, Canva, or comparable tools is a plus

Benefits

Comp & perks

Performance-based bonuses and incentives tied to individual and company performance
Opportunities to increase earnings through performance