Marketing Manager, Lead Generation

WashU IT

. Develop audience-centered acquisition strategies supporting graduate enrollment goals across full-time and part-time programs .

Posted 9/29/2026full-timeSt. Louis • Missouri • United StatesSenior💰 $58,400 - $99,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing audience-centered acquisition strategies and integrated campaign planning to achieve graduate enrollment goals. Proficient in managing budgets, timelines, and cross-functional collaboration to optimize campaign performance and lead generation.

Highest-signal resume keywords

Audience-Centered Acquisition StrategiesIntegrated Campaign PlanningDigital AdvertisingData Analysis and InsightsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ObjectivesChannel StrategiesLead GenerationPerformance EvaluationContent Development

Soft Skills

CollaborationCommunicationProject Management

Tools & Technologies

CRMDigital Performance ToolsEmail Marketing Platforms

Industry Keywords

Graduate EnrollmentAudience InsightsPaid MediaSponsorshipsEvent Marketing

About the role

Key responsibilities & impact

Develop audience-centered acquisition strategies supporting graduate enrollment goals across full-time and part-time programs
Build understanding of priority audiences, including career goals, motivations, barriers, behaviors, and media habits
Translate enrollment priorities and audience insights into campaign objectives, value propositions, channel strategies, briefs, and measurement plans
Lead integrated campaign planning across paid search, paid social, digital advertising, sponsorships, web, content, email, events, and other acquisition channels
Recommend audiences, channel mix, timing, landing experiences, and investment for initiatives
Coordinate campaign roadmaps, budgets, production requirements, and agency or vendor assignments
Direct development and launch of acquisition campaigns with creative, content, web, CRM, recruitment, analytics, media, and agency teams
Serve as the primary Marketing & Communications partner for lead-generation initiatives
Create shared visibility into priorities, timing, decisions, and next steps
Develop briefs, manage timelines and dependencies, maintain brand consistency, and ensure work is completed on time and within budget
Oversee paid-media and other external acquisition partners and hold them accountable for performance
Establish campaign goals and evaluate reach, engagement, conversion, cost, lead volume, lead quality, and downstream movement
Interpret results with Data & Insights, CRM, digital performance, and recruitment partners
Test audiences, channels, messages, creative, landing pages, and emerging tools
Optimize active campaigns and recommend future investment
Facilitate collaboration across teams in Olin’s operating model

Requirements

What you’ll need

Bachelor’s degree or combination of education and/or experience may substitute for minimum education
5 years of relevant experience
Ability to perform essential functions satisfactorily
Successful completion of required pre-employment screening, including criminal background check and applicable checks
Ability to work occasional evenings or weekends in support of recruitment activities
No specific certification/professional license required
Driver’s license is not required

Benefits

Comp & perks

Up to 22 days of vacation
10 recognized holidays
Sick time
Competitive health insurance packages with priority appointments and lower copays/coinsurance
Free Metro transit U-Pass for eligible employees
Defined contribution (403(b)) Retirement Savings Plan with employee and university contributions starting at 7%
Wellness challenges
Annual health screenings
Mental health resources
Mindfulness programs and courses
Employee assistance program (EAP)
Financial resources
Access to dietitians
4 weeks of caregiver leave to bond with your new child
Family care resources for childcare needs
Adult care resources
Tuition coverage for the employee and family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with WashU