Senior Manager – Marketing Services

WashU IT

. Develop and implement marketing and communication strategies supporting clinical, research, and strategic priorities .

Posted 10/12/2026full-timeSt. Louis • Missouri • United StatesSenior💰 $65,900 - $112,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing marketing and communication strategies that align with clinical and research priorities, while effectively managing brand visibility and messaging across various platforms. Proficient in analyzing market trends and metrics to drive strategic marketing initiatives and enhance community outreach efforts.

Highest-signal resume keywords

Marketing Communications PlanningStrategic PlanningTechnical AnalysisPeople ManagementAnalytical Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentBrand StewardshipMarket AnalysisMetrics EvaluationBudget ManagementPublic RelationsVisual Media ManagementPublications ProductionOnline EditingEvent Coordination

Soft Skills

CollaborationCommunicationLeadershipPrioritizationNegotiation

Tools & Technologies

Enterprise Information SystemsDashboard DevelopmentMedia Messaging Platforms

Industry Keywords

Clinical MarketingResearch CommunicationCommunity OutreachCustomer TrendsMarketplace Competition

About the role

Key responsibilities & impact

Develop and implement marketing and communication strategies supporting clinical, research, and strategic priorities
Advance and steward the brand locally, regionally, and nationally
Direct strategic marketing and communications planning, execution, and evaluation
Develop and direct positioning, architecture, identity, messaging, and attributes across specialties, locations, services, programs, fundraising activities, and initiatives
Identify new markets, customer trends, and marketplace competition
Lead marketing, sales, communications, business development, and visual media efforts
Plan, develop, and implement marketing and communication services
Increase visibility and ensure consistent media messaging across channels and platforms
Develop marketing and communications materials highlighting technology and research achievements
Develop and oversee the department's evolving media message
Develop marketing and communication plans and strategies for new initiatives, services, and facilities
Measure, evaluate, manage, and report marketing results using benchmarks including ROI, business volume, market share, preferences, satisfaction, site traffic, social engagement, and readership
Identify and build dashboards and systems to track and analyze metrics
Collaborate with Medical Public Affairs to identify earned media opportunities
Liaise with Faculty Practice Plan marketing, WUSM departments, Medical Public Affairs, and department leadership
Coordinate prevention, education, materials, and event efforts
Develop and manage the marketing and communication department budget
Review and negotiate vendor agreements and freelance contracts
Prioritize activities and expenditures to maximize impact
Support community outreach events such as lectures, screenings, and departmental events
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree
At least 5 years of experience in Marketing, Advertising, or Public Relations
No specific certification/professional license required
Driver's license is not required
Ability to perform essential functions satisfactorily
Preferred: Master's degree
Preferred: 8 years of marketing experience
Preferred skills include Marketing Communications Planning, Strategic Planning, Technical Analysis, Online Editing, Publications Production, Enterprise Information Systems, People Management, and Analytical Thinking

Benefits

Comp & perks

Up to 22 days of vacation
10 recognized holidays
Sick time
Competitive health insurance packages with priority appointments and lower copays/coinsurance
Free Metro transit U-Pass for eligible employees
Defined contribution (403(b)) Retirement Savings Plan, with employee and university contributions starting at 7%
Wellness challenges
Annual health screenings
Mental health resources
Mindfulness programs and courses
Employee assistance program (EAP)
Financial resources
Access to dietitians
4 weeks of caregiver leave to bond with your new child
Family care resources for continued childcare needs
Adult care resources
Tuition coverage for employees and families, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years