Global Director – Field and Channel Marketing

WatchGuard Technologies

. Lead WatchGuard’s global Field, Partner, and Events Marketing organizations .

Posted 11/9/2026full-timeRemote • United States, IrelandLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing plans, with a strong focus on channel marketing, partner engagement, and demand generation. Proven ability to manage budgets, lead high-performing teams, and implement strategic marketing processes to drive business growth.

Highest-signal resume keywords

Channel Marketing ExperienceDemand Generation ProgramsAccount Based ExperienceEvent Planning and ExecutionCRM Systems Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated Marketing PlansDemand GenerationEmail MarketingBudget ManagementProject ManagementMarketing MetricsPartner RecruitmentContent DevelopmentStrategic PlanningSales Collaboration

Soft Skills

Leadership SkillsOrganizational SkillsCommunication SkillsResults-OrientedAdaptability

Tools & Technologies

Salesforce.comCRM Systems

Industry Keywords

Field MarketingPartner MarketingAccount Based ExperienceCustomer RetentionMarketing Best Practices

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Lead WatchGuard’s global Field, Partner, and Events Marketing organizations
Create and implement integrated marketing plans aligned with sales strategy, market trends, and customer and partner segments
Develop and deliver end-user marketing programs with sales teams, channel partners, and distributors
Generate partner demand and support new logo acquisition, partner recruitment, partner growth, customer retention, and advocacy
Publish and monitor results, learnings, and best practices, adjusting plans and priorities as needed
Deliver partner acquisition programs that drive awareness and new partner engagement
Build and execute strategic Account Based Experience plans with sales and ABX teams
Introduce marketing processes, trends, and best practices to scale the business
Translate annual marketing plans into quarterly targets, initiatives, and metrics
Lead online and offline strategic event execution
Maintain an overarching marketing plan and 90-day rolling calendar of integrated activities and events
Provide tailored content support for sales teams and partners
Agree on annual budgets, quarterly program spending, and objectives
Track, report, and forecast team spending and manage vendor accounting requirements
Collaborate with sales leadership, marketing leaders, direct reports, and top partners

Requirements

What you’ll need

Experience with channel marketing and a deep understanding of channel and distribution
Experience developing direct marketing and demand generation programs
In-depth knowledge of online and email marketing
Understanding of Account Based Experience and experience partnering with sales on account-based approaches
Experience building deep partner relationships and developing and implementing measurable marketing plans
Experience with event planning and execution
Accurate regional budget management, including ownership, management, and reporting of MDF spend
Experience building systems and processes to enable scale
Strong leadership skills with experience managing and developing high-performing teams
Results-oriented ability to drive projects forward amid shifting priorities and goals in a matrixed organization
Strong project management and organizational skills
Strong written and verbal communication skills
Proven ability to meet deadlines under pressure
Experience using CRM systems; Salesforce.com preferred
10+ years of proven work experience with an ideal mix of marketing, strategic, technical, and business background
BA/BS degree preferred or equivalent combination of education and experience
Ability to travel up to 50% when required

Benefits

Comp & perks

Remote work option within the US
Opportunity to work for a global leader in network security, endpoint protection, multi-factor authentication, and secure Wi-Fi
Equal employment opportunities
Reasonable accommodation for qualified individuals with disabilities
Global and regional knowledge-sharing opportunities
Leadership and professional development through managing and developing high-performing teams