Head of Content

Watershed

. Own Watershed’s editorial strategy and collaborate with marketing on goals, calendar, execution, and performance reporting .

Posted 10/19/2026full-timeUnited StatesLead💰 $170,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing editorial strategies, managing content marketing initiatives, and amplifying brand presence through innovative storytelling and audience engagement. Proven ability to lead teams, grow corporate audiences, and create impactful content across various formats.

Highest-signal resume keywords

Content Strategy DevelopmentB2B Content MarketingEditorial ManagementAudience Growth on LinkedInTeam Leadership and Coaching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationData StorytellingPerformance ReportingDemand-Generation ContentWebinar ManagementInteractive Content DevelopmentBrand Partnership DevelopmentAnalytical SkillsPortfolio DevelopmentCampaign Strategy

Soft Skills

Strong Editorial InstinctsWillingness to ExperimentCollaboration Skills

Tools & Technologies

Social Media PlatformsContent Management SystemsEmail Marketing ToolsAnalytics SoftwareVideo Production Tools

Industry Keywords

B2B MarketingBrand StrategyContent MarketingThought LeadershipCorporate Communications

About the role

Key responsibilities & impact

Own Watershed’s editorial strategy and collaborate with marketing on goals, calendar, execution, and performance reporting
Develop strategic initiatives to amplify and differentiate Watershed’s brand
Surface stories from the company, science team, customers, and external sources
Develop brand partnerships
Work with communications on thought leadership and executive bylines
Create interactive content, data stories, and graphics explaining complex scientific topics
Grow social and newsletter audiences
Build Watershed’s social presence and develop video series, explainer animations, and short-form content
Grow executives’ and experts’ reach on LinkedIn
Own demand-generation content including AEO, search, blogs, webinars, ebooks, research reports, and interactive tools
Set content targets for pipeline contribution and report on performance
Run the webinar program and repurpose event content
Partner with product marketing on content strategies for tier-one launches
Manage and coach one content marketer and two contractors
Own the editorial calendar and reporting connecting content to attention, conversion, and pipeline
Build responsible AI workflows and agents while maintaining content quality

Requirements

What you’ll need

10+ years in content, editorial, or brand roles
At least 3 years in B2B or technical content
Portfolio demonstrating opinion and narrative work alongside demand programs
At least one originated idea, framework, or campaign that achieved external traction
Track record of growing a corporate or executive audience on LinkedIn, via a newsletter, podcast, or other media subscription
Experience managing and developing writers or marketers
Strong editorial instincts and analytical skills
Willingness to experiment with new formats, angles, and collaborations
Must be willing to work from an office 4 days per week, except for remote roles

Benefits

Comp & perks

Equity
Health insurance
Dental insurance
Vision insurance
401(k)
Unlimited paid time off
Paid parental leave
Fertility programs
Mental health programs
Remote work option for eligible roles
Inclusive recruitment accommodations