Digital Marketing Specialist

Waterworks

. Build, update, publish and quality-check website pages in Magento .

Posted 10/30/2026full-timeDanbury • Connecticut • United StatesMid-LevelSenior💰 $65,000 - $75,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing and ecommerce operations, with a strong focus on website management using Magento, email campaign deployment via Mailchimp, and SEO optimization. Proficient in analyzing digital performance data to drive improvements and enhance user experience.

Highest-signal resume keywords

Magento Website ManagementMailchimp Email CampaignsSEO OptimizationDigital Performance AnalysisJira Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingEcommerce OperationsContent Management SystemEmail Campaign DeploymentAudience SegmentationWebsite OptimizationAnalytics ReportingPerformance DashboardsTask TrackingAutomation Tools

Soft Skills

Attention to DetailCollaborationCommunicationPrioritizationCuriosity

Tools & Technologies

MailchimpMagentoJiraMonday.comDigital Asset Management System

Industry Keywords

Digital GrowthUser ExperienceConversion OptimizationEmail DeliverabilityOrganic Search Metrics

Tech Stack

Tools & technologies

Magento

About the role

Key responsibilities & impact

Build, update, publish and quality-check website pages in Magento
Implement approved content, messaging and creative assets with Brand Marketing and Creative
Support website conversion and user-experience improvements through content refinements, testing, QA and approved enhancements
Identify and document website issues, maintain Jira tickets, monitor progress and validate fixes
Build and deploy Mailchimp email campaigns, including audience management, segmentation, QA, scheduling and post-send review
Monitor email deliverability, engagement and campaign results and recommend improvements
Implement SEO, GEO and AEO recommendations across website pages and digital content
Coordinate metadata, content structure, technical requirements, QA and ongoing search optimization
Monitor organic search and discovery metrics and summarize trends
Maintain performance dashboards and reporting records across website, email, organic search and digital campaigns
Prepare monthly and quarterly performance summaries with trends, learnings and recommendations
Support social performance tracking and optimization analysis
Coordinate digital asset allocation and image requests through the digital asset management system
Improve website and campaign workflows through task tracking, QA documentation and stakeholder coordination
Identify opportunities for workflow improvements, automation and AI-enabled tools
Report to the Manager, Digital Growth & Performance and collaborate with Brand Marketing, Creative, technology teams and external partners

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent relevant experience
3+ years of experience in digital marketing, ecommerce, website operations or a related field
Hands-on experience using a content management system; Magento or a comparable ecommerce platform preferred
Experience building and deploying email campaigns using Mailchimp or a comparable platform, including QA and audience segmentation
Working knowledge of SEO and website optimization; familiarity with GEO/AEO is a plus
Ability to interpret digital performance data, identify patterns and propose practical improvements
Experience with analytics/reporting and project or ticketing tools such as Jira or Monday.com preferred
Strong attention to detail, prioritization, collaboration and communication skills
Ability to manage multiple deadlines independently
Strong verbal and written communication skills
Interest in AI, automation and emerging digital technologies
Comfort collaborating with cross-functional teams and external agencies while maintaining accountability
Curiosity about user experience, conversion optimization and evolving digital discovery practices
Travel required up to 15%

Benefits

Comp & perks

Extensive training
Career growth opportunities
Competitive salaries
Bonus potential
Medical, dental and vision benefits
401k retirement savings plan
Generous PTO program including vacation, personal and sick time
Summer half days
Volunteer day
At least 8 federal holidays
Floating holiday