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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced proficiency in Figma and Adobe Creative Cloud, with a strong focus on visual storytelling, integrated marketing campaigns, and user-centered design. Capable of leveraging data and customer insights to create compelling digital experiences and improve creative effectiveness.
Highest-signal resume keywords
Visual StorytellingIntegrated CampaignsFigma ProficiencyAdobe Creative Cloud ExpertiseMotion Graphics Production
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital DesignResponsive DesignAccessibility Best PracticesA/B TestingCreative DirectionVideo ProductionMultimedia Content CreationData-Driven DesignConcept DevelopmentQuality Assurance
Soft Skills
Proactive Team PlayerStrong Attention to DetailEffective CommunicationCuriosity for Emerging TechnologiesAbility to Manage Priorities
Tools & Technologies
FigmaAdobe Creative CloudPhotoshopIllustratorAfter EffectsPremiere ProAI-Powered ToolsDigital Marketing PlatformsContent Management SystemsCollaboration Tools
Industry Keywords
SaaSDigital MarketingBrand InitiativesCustomer InsightsCreative Best PracticesUser-Friendly ExperiencesCampaign PlanningFast-Paced EnvironmentConversion-Focused DesignAsset Libraries
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Lead concept development and hands-on execution for integrated marketing campaigns, product launches, and brand initiatives
- Champion and evolve Wave’s visual identity across customer touchpoints
- Provide creative direction to marketing stakeholders, agencies, and freelancers
- Design conversion-focused creative for paid media, landing pages, websites, email, social media, and other digital channels
- Partner with Growth Marketing and web teams on creative concepts, variations, and A/B testing
- Use customer insights and performance data to improve creative effectiveness
- Create responsive, accessible, and user-friendly experiences across devices
- Build reusable components, templates, design systems, and asset libraries
- Produce motion graphics, animations, short-form videos, and multimedia content
- Collaborate with external production partners when specialized capabilities are required
- Use AI-powered tools for ideation, production, editing, and content repurposing
- Identify workflow simplification and automation opportunities
- Share tools, learnings, and best practices with the Marketing team
- Partner with Product Marketing, Growth Marketing, Content, and Marketing Operations
- Contribute creative thinking during campaign planning and recommend visual approaches
- Manage multiple projects and competing priorities
- Own deliverables from concept through final production, including quality assurance and accessibility
Requirements
What you’ll need- 8+ years in digital, multimedia, or marketing design, ideally in SaaS or a fast-paced digital environment
- Demonstrated expertise in visual storytelling, integrated campaigns, digital experiences, motion graphics, and video
- Advanced proficiency in Figma and Adobe Creative Cloud, including Photoshop, Illustrator, After Effects, and Premiere Pro or equivalent tools
- Strong understanding of responsive design, accessibility, and creative best practices across web, paid media, email, and social
- Ability to translate business objectives and customer insights into compelling creative, using data and experimentation to improve results
- Hands-on experience with AI-assisted creative tools and curiosity for emerging technologies
- Confidence developing concepts, presenting recommendations, managing priorities, and delivering high-quality work independently
- Proactive, resourceful team player who welcomes feedback, navigates ambiguity, and thrives in a fast-moving environment
- Strong attention to quality, consistency, and design details
- Customer-focused approach to designing clear, useful, and meaningful experiences
Benefits
Comp & perks- Inclusive and accessible candidate experience
- Recruitment accommodations available upon request
- Google Gemini used during interviews for confidential note-taking
