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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading global marketing strategies for AI and autonomous driving technologies, with a strong focus on product positioning, integrated campaigns, and measurable outcomes. Proven ability to build and develop marketing teams while collaborating across various stakeholders to drive execution and brand growth.
Highest-signal resume keywords
Senior Marketing Leadership ExperienceProduct Marketing and Narrative StrategyDigital Marketing and Integrated CampaignsPartner Co-Marketing with Global OrganizationsExperience in Autonomous Vehicles or Mobility
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningIntegrated Marketing PlansData-Driven Decision MakingBudget ManagementKPI DevelopmentContent StrategyCampaign MeasurementBrand StrategyCustomer EngagementTechnical Product Positioning
Soft Skills
Collaborative LeadershipExecutive CommunicationSound JudgmentCoaching and DevelopmentLow-Ego Leadership
Tools & Technologies
Digital ChannelsContent EngineWebsite ManagementMarketing Automation ToolsAnalytics Platforms
Industry Keywords
AI Driver TechnologyAutonomous TechnologyEnterprise TechnologyFintechMobility PlatformsAutomotive TechnologyB2B MarketingChallenger Brand MarketingInternational MarketingPlatform Businesses
About the role
Key responsibilities & impact- Define and lead Wayve’s global marketing strategy for AI Driver technology
- Connect business priorities to audiences, positioning, programs and measurable outcomes
- Own product positioning and messaging for complex AI and autonomous-driving technology
- Build trust through evidence-led content, demonstrations, customer stories and integrated campaigns
- Establish and consistently apply Wayve’s brand strategy across campaigns, digital channels, experiences and partnerships
- Lead partner co-marketing with automakers, mobility platforms and technology partners
- Own digital marketing strategy, the website and content engine, using data to improve reach, engagement and conversion
- Set the strategy for conferences and experiential marketing
- Build integrated marketing plans with Communications while maintaining clear ownership
- Lead, coach and develop a marketing team of approximately four people
- Create operating plans, budgets, KPIs and reporting for leadership visibility
- Collaborate across Product, Commercial, Partnerships, Policy, Communications and regional teams
- Remain hands-on by shaping positioning, challenging briefs and improving execution
Requirements
What you’ll need- Senior marketing leadership experience in a complex, trust-sensitive category such as autonomous technology, enterprise technology, AI, platform businesses or fintech
- Strong product-marketing and narrative-strategy capabilities, with evidence of translating highly technical products for commercial partners and consumers
- Demonstrated experience building a category and brand across integrated channels, ideally while operating with constrained budgets
- Experience delivering partner co-marketing with major global organizations while protecting a clear standalone brand position
- Strong digital, website, content and integrated-campaign capabilities supported by meaningful measurement
- Commercially minded approach connecting customer needs, routes to market and partnerships with adoption and business growth
- Hands-on scale-up leadership experience; ability to set strategy, manage senior stakeholders, coach a small team and drive execution through ambiguity
- Sound judgment, strong executive communication and ability to make clear decisions and constructive recommendations
- Collaborative, low-ego leadership style and ability to work alongside Communications and senior technical and commercial stakeholders
- Experience in autonomous vehicles, mobility, automotive technology or another platform or ingredient-brand business is a plus
- Experience building a challenger brand against larger, better-funded competitors is a plus
- Experience marketing internationally across B2B, partner and consumer audiences is a plus
- Experience developing marketing organizations, operating models and teams during rapid growth is a plus
- Eligibility to work in the country where applying
- Experience positioning a technical product, platform, or category
Benefits
Comp & perks- Meaningful equity, sharing in the ownership and long term success of Wayve
- Relocation support and visa sponsorship where applicable
- Hybrid working, core hours and the chance to work hands on in vehicle workshops and labs
- Learning and development budgets with support for training, conferences and growth
- Comprehensive benefits including health insurance, dental, enhanced maternity and paternity leave, retirement or pension where applicable, access to therapists, wellbeing partnerships, team socials and more
- Salaries benchmarked against the market annually