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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in AI tools for content creation and adult education, with a strong focus on digital marketing, social media, and e-commerce. Possesses excellent communication skills and the ability to teach complex topics effectively in German at a C2 level.
Highest-signal resume keywords
AI Tools For Content CreationAdult Education ExperiencePedagogical Qualification (AEVO)Digital Marketing ExpertiseGerman Language Proficiency (C2)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOSEAHTML5CSS3PhotoshopPremiereAfter EffectsData-Driven MarketingE-Commerce StrategiesContent Creation
Soft Skills
Excellent Communication SkillsMethodological SkillsDidactic SkillsIndependent Working StyleStructured Working Style
Tools & Technologies
WBS LearnSpace 3D®ChatGPTGeminiClaudeN8n
Certifications & Qualifications
Instructor Qualification (AEVO)
Industry Keywords
Digital MarketingSocial MediaE-CommerceOnline Marketing LawCustomer Journey MappingBrandingCommunity ManagementInfluencer MarketingMarketplace PositioningWeb Development Fundamentals
About the role
Key responsibilities & impact- Deliver subject-specific instruction remotely from a home office via WBS LearnSpace 3D®
- Apply a variety of teaching methods to design and deliver lessons
- Prepare and create course-related learning materials in line with the curriculum
- Conduct competency assessments
- Select, configure, and use modern AI tools such as ChatGPT, Gemini, Claude, and n8n
- Create, optimize, and evaluate AI-generated media content
- Teach the fundamentals and current trends of AI in media design
- Conduct training sessions, workshops, and seminars
- Develop innovative teaching concepts for digital marketing, social media, and e-commerce
- Monitor, evaluate, and independently develop expertise in current AI trends and tools
- Support participants in expanding their professional skills and entering the job market
- Teach AI applications in marketing and support participants’ skills development
Requirements
What you’ll need- Completed vocational training or degree in computer science, data science, business informatics, or marketing
- Extensive experience with AI tools for content creation
- Demonstrable experience in adult education
- At least 600 hours of training experience
- Demonstrated pedagogical qualification, e.g., an instructor qualification under AEVO
- Strong methodological and didactic skills in communicating educational content
- Ability to explain complex topics clearly to learners at different levels
- Independent, structured working style with a high degree of personal responsibility
- Excellent communication and teaching skills
- Very good command of the language of instruction, German (C2 level)
- Specialist focus in at least two of the following areas: digital marketing, social media, or e-commerce
- Knowledge of SEO, SEA, social media advertising, customer journey mapping, branding, HTML5, CSS3, and online marketing law
- Knowledge of content creation, video, Reels, storytelling, community management, Photoshop, Premiere, After Effects, influencer marketing, and media law
- Knowledge of data-driven marketing, e-commerce strategies, marketplace positioning, online shop optimization, CMS platforms, and web development fundamentals
- Knowledge of SEO/SEA in e-commerce
Benefits
Comp & perks- 30 days of vacation
- Home office options
- Sabbatical
- Up to 180 days of working abroad
- Vacation and workations at our seminar houses in Berlin and Pommritz
- Numerous offers and discounts through Corporate Benefits
- Company running events
- Sports and relaxation programs with Voiio
- JobRad bicycle leasing
- Corporate fitness membership with EGYM Wellpass
- Yoga retreats
- Nutritional supplements
- Ergonomic workplace equipment
- Coaching and counseling services
- Various training opportunities
- Three professional development days
- Individual professional and personal development opportunities
- LinkedIn Learning
- Team development programs
- Leadership Management Program
- Microsoft 365 with Copilot
- Excellent compatibility of career and family life
- Paid days off to care for sick children
- Family vacations at our seminar houses
- Paid special leave for caring for relatives
- Digital childcare and tutoring with Voiio
- Annual celebrations
- Mindful meeting culture
- Onboarding seminars and onboarding buddies
- Open culture of learning from mistakes and giving feedback
- Work with a high degree of autonomy
- Meaningful work with social impact
- Commitment to the common good with a focus on sustainability
- Herzensprojekte by WBS GRUPPE donation campaign