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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid acquisition strategies, particularly through Google Ads and Meta Ads, while leveraging CRM data for campaign optimization. Proven ability to analyze performance metrics and collaborate effectively across teams to drive enrollment outcomes.
Highest-signal resume keywords
Google Ads ManagementMeta Ads CampaignsConversion TrackingHubSpot CRM ExperienceAI Workflow Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign ScalingBudget ManagementAttribution AnalysisData-Driven Optimization
Soft Skills
Analytical MindsetCollaborative TeamworkOwnership-DrivenGrowth Mindset
Tools & Technologies
Google Tag ManagerGA4HubSpotZapierMake
Industry Keywords
Lead GenerationB2C ServicesEducation MarketingPaid AcquisitionCampaign Management
About the role
Key responsibilities & impact- Own the paid acquisition engine for WBS CODING SCHOOL
- Manage Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen end-to-end
- Build and scale campaigns across the full course portfolio and new course launches
- Manage budgets and bidding strategies against CPL and cost-per-enrollment targets
- Ensure conversion tracking, offline conversion imports, and attribution are correctly configured
- Collaborate with external agency partners and Google representatives
- Plan, launch, and optimize Meta campaigns across prospecting and retargeting
- Brief, test, and iterate ad creatives with design and content teams
- Identify, test, and evaluate emerging channels including ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit
- Run a structured testing roadmap across channels, audiences, landing pages, and creatives
- Track, analyze, and report on paid performance from impression to enrollment
- Use HubSpot to connect ad spend with lead quality and enrollment outcomes
- Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
- Coordinate paid strategy with SEO, content, CRO, and program teams
Requirements
What you’ll need- 4+ years of hands-on performance marketing experience, with Google Ads as the primary channel
- Proven track record of managing significant budgets and scaling campaigns profitably, ideally in lead generation, education, or B2C services
- Experience with Meta Ads
- Some experience with HubSpot CRM or a comparable CRM
- Experience using CRM data to optimize campaigns
- Strong grasp of conversion tracking, GA4, Google Tag Manager, and attribution
- Genuine interest in AI and hands-on experience building workflows or automations, for example with Make, Zapier, n8n, or AI assistants
- Native-level German
- C1 level in English, written and spoken
- Analytical, experimental, ownership-driven, mission-driven, and growth mindset
- Ability to collaborate with SEO, content, CRO, program, Admissions, design, and content teams
Benefits
Comp & perks- 100% remote workplace within Germany, Spain or Austria
- Flexible core working hours
- Permanent contract
- 30 paid vacation days
- Additional half-day off on your birthday
- Up to 180 days outside Germany within Europe
- In-person team meetings at the Coding Campus Berlin at least twice per year
- WBS GRUPPE learning catalog
- LinkedIn Learning
- Supportive, innovative, and diverse team culture
- Flexible working practices
- Purpose-driven work helping people build life-changing tech careers