Senior Performance Marketing Manager, Spain

WBS

. Own the paid acquisition engine .

Posted 9/23/2026full-timeRemote • Spain, Germany, AustriaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid acquisition strategies across multiple platforms, including Google Ads and Meta Ads, with a strong focus on conversion tracking and campaign optimization. Proficient in leveraging CRM data and AI-powered workflows to enhance lead generation and enrollment outcomes.

Highest-signal resume keywords

Google Ads ManagementMeta Ads Campaign OptimizationConversion Tracking ExpertiseAI-Powered Workflows DevelopmentNative-Level German Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign ScalingBudget ManagementAttribution AnalysisGA4Google Tag ManagerHubSpot CRMLead GenerationData AnalysisB2C Services Experience

Soft Skills

Analytical MindsetOwnership-DrivenMission-DrivenGrowth-MindedCollaborative

Tools & Technologies

Google AdsMeta AdsHubSpotMakeZapierN8nChatGPTMicrosoft AdvertisingLinkedInReddit

Industry Keywords

Paid AcquisitionLead GenerationEducation SectorB2C ServicesCampaign Management

About the role

Key responsibilities & impact

Own the paid acquisition engine
Manage Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen from strategy and structure through daily optimization
Build and scale campaigns for the full course portfolio and new course launches
Manage budgets and bidding against CPL and cost-per-enrollment targets
Ensure conversion tracking, offline conversion imports, and attribution support optimization for real enrollments
Collaborate with external agency partners and Google representatives
Plan, launch, and optimize Meta campaigns for prospecting and retargeting
Brief, test, and iterate ad creatives with design and content teams
Identify, test, and evaluate emerging channels including ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit
Run a structured testing roadmap across channels, audiences, landing pages, and creatives
Track, analyze, and report paid performance from impression to enrollment
Use HubSpot to connect ad spend to lead quality and enrollment outcomes
Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
Collaborate with SEO, content, CRO, and program teams on paid strategy and campaign activity

Requirements

What you’ll need

4+ years of hands-on performance marketing experience, with Google Ads as the primary channel
Proven track record managing significant budgets and scaling campaigns profitably, ideally in lead generation, education, or B2C services
Experience with Meta Ads
Some experience with HubSpot CRM or a comparable CRM
Experience using CRM data to optimize campaigns
Strong grasp of conversion tracking, GA4, Google Tag Manager, and attribution
Hands-on experience building AI-powered workflows or automations, for example with Make, Zapier, n8n, or AI assistants
Native-level German
C1 level English, written and spoken
Analytical, experimental, ownership-driven, mission-driven, and growth-minded approach

Benefits

Comp & perks

100% remote workplace within Germany, Spain or Austria
Up to 180 days outside of Germany, within Europe
Flexible core working hours
Permanent contract
30 paid vacation days
Additional half-day off on your birthday
In-person team meetings at least twice per year at the Coding Campus Berlin/Berlin headquarters
WBS GRUPPE learning catalog
LinkedIn Learning
Supportive, innovative, and diverse team culture
Flexible working practices
Inclusive workplace