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Research & Insights Director
We Are Social. Lead major client workstreams spanning social listening, performance analysis, measurement frameworks, reporting, audience intelligence, and campaign effectiveness .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing measurement frameworks, KPIs, and benchmarks that connect social activity to brand objectives, while leading social intelligence programmes and translating data into actionable insights for clients. Proven ability to collaborate across teams and coach researchers to enhance agency capabilities in social listening and effectiveness.
Highest-signal resume keywords
Measurement Framework DevelopmentSocial Intelligence Program ManagementAudience Profiling and SegmentationStrategic StorytellingAI and Automation in Social Intelligence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Measurement FrameworksKPI DevelopmentSocial Listening Program DesignAudience ProfilingBehavioral ResearchCompetitor AnalysisData AnalysisPerformance AnalysisCampaign EffectivenessReporting
Soft Skills
LeadershipCoachingCollaborationStrategic Decision-MakingCommunication
Tools & Technologies
BrandwatchTalkwalkerMeltwaterPulsarGWI
Industry Keywords
Social ListeningAudience IntelligenceCampaign EffectivenessCultural Landscape AnalysisTest-and-Learn Programmes
Tech Stack
Tools & technologiesPulsar
About the role
Key responsibilities & impact- Lead major client workstreams spanning social listening, performance analysis, measurement frameworks, reporting, audience intelligence, and campaign effectiveness
- Turn large volumes of data into clear, commercially useful insight explaining what happened, why it happened, and what to do next
- Lead multi-market social intelligence and effectiveness programmes
- Develop measurement frameworks, KPIs, benchmarks, and strategic learning outputs
- Design and run social listening programmes across markets, categories, and languages
- Develop audience profiling, segmentation, behavioral research, and competitor/cultural landscape analysis
- Translate organic, paid, and earned social datasets into compelling stories and recommendations for senior clients
- Partner with Strategy and Creative teams on test-and-learn programmes
- Lead research proposals, scopes, and new business responses
- Identify opportunities to grow existing client relationships through new insight products
- Help evolve the agency’s use of AI and automation
- Lead, coach, and develop members of the Research & Insights team
- Collaborate with Strategy, Cultural Insights, Creative, Influencer, Paid Media, and Client Services
Requirements
What you’ll need- Experience building measurement frameworks, KPIs, and benchmarks connecting social activity to brand and business objectives
- Experience leading end-to-end social intelligence and effectiveness programmes
- Experience designing and running social listening programmes across markets, categories, and languages
- Proficiency with Brandwatch, Talkwalker, Meltwater, Pulsar, and GWI
- Experience in audience profiling, segmentation, behavioral research, and competitor/cultural landscape analysis
- Ability to turn organic, paid, and earned social datasets into actionable recommendations for senior clients
- Experience partnering with Strategy and Creative teams on test-and-learn programmes
- Experience leading research proposals, scopes, and new business responses
- Interest or experience in AI and automation across social intelligence, reporting, and creative effectiveness
- Experience leading, coaching, and developing researchers
- Deep knowledge of social platforms, audiences, social listening, measurement, and benchmarking
- Strong strategic storytelling and commercial decision-making skills
- Ability to collaborate across Strategy, Creative, Paid Media, and Client Services
Benefits
Comp & perks- 25 days holiday
- Pension scheme
- Life assurance
- WAS Passport scheme
- Work From Anywhere scheme
- Inclusive and supportive workplace culture
- Recruitment support, adjustments, and accommodations available