Research & Insights Director – Social Intelligence

We Are Social

. Lead major client workstreams spanning social listening, performance analysis, measurement frameworks, reporting, audience intelligence, and campaign effectiveness .

Posted 11/10/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building measurement frameworks, KPIs, and benchmarks that connect social activity to brand objectives, while leading social intelligence programmes and developing actionable insights from data analysis. Proven ability to coach and develop research teams, ensuring high standards in storytelling and strategic thinking.

Highest-signal resume keywords

Measurement Frameworks DevelopmentSocial Intelligence Program ManagementAudience Profiling and SegmentationSocial Listening Programme DesignAI and Automation Integration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisKPI DevelopmentBenchmarkingBehavioral ResearchCompetitor AnalysisCampaign Effectiveness MeasurementSocial Dataset InterpretationReportingStrategic ThinkingStorytelling

Soft Skills

LeadershipCoachingCollaborationCommunicationProblem-Solving

Tools & Technologies

BrandwatchTalkwalkerMeltwaterPulsarGWI

Industry Keywords

Social ListeningAudience IntelligencePerformance AnalysisCultural InsightsTest-and-Learn Programmes

Tech Stack

Tools & technologies

Pulsar

About the role

Key responsibilities & impact

Lead major client workstreams spanning social listening, performance analysis, measurement frameworks, reporting, audience intelligence, and campaign effectiveness
Turn large volumes of data into clear, commercially useful insight explaining what happened, why it happened, and what to do next
Work closely with Strategy, Cultural Insights, Creative, Influencer, Paid Media, and Client Services teams
Lead and develop members of the Research & Insights team
Build measurement frameworks, KPIs, and benchmarks tied to brand and business objectives
Lead social intelligence and effectiveness programmes across markets and categories
Develop audience profiling, segmentation, behavioral research, and competitor/cultural landscape analysis
Create compelling stories and actionable recommendations for senior clients
Partner with Strategy and Creative teams on test-and-learn programmes
Lead research proposals, scopes, and new business responses
Help evolve the agency’s use of AI and automation
Coach researchers and set standards for quality, storytelling, and strategic thinking

Requirements

What you’ll need

Experience building measurement frameworks, KPIs, and benchmarks connecting social activity to brand and business objectives
Experience leading end-to-end social intelligence and effectiveness programmes
Experience designing and running social listening programmes across markets, categories, and languages
Experience using Brandwatch, Talkwalker, Meltwater, Pulsar, and GWI
Experience developing audience profiling, segmentation, behavioral research, and competitor/cultural landscape analysis
Ability to turn organic, paid, and earned social datasets into actionable recommendations for senior clients
Experience partnering with Strategy and Creative teams on test-and-learn programmes
Experience leading research proposals, scopes, and new business responses
Experience evolving the use of AI and automation across social intelligence, reporting, and creative effectiveness
Experience leading, coaching, and developing researchers
Deep familiarity with platform and audience evolution
Expert knowledge of social listening, measurement, and benchmarking platforms
Ability to understand scope and resource allocation
Interest in emerging methodologies, AI, new platforms, and changing consumer behavior

Benefits

Comp & perks

25 days holiday
Pension scheme
Life assurance
WAS Passport scheme
Work From Anywhere scheme
Equity, Diversity and Inclusion support
Recruitment process support, adjustments, or accommodations
Connection to colleagues around the world
Supportive manager relationship
Social activities with colleagues
Trust and autonomy without micro-management