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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in franchise sales and development, with a strong focus on consultative sales processes and relationship building. Proven ability to manage franchise pipelines, optimize lead generation, and execute market planning strategies within the insurance industry.
Highest-signal resume keywords
Franchise Sales ManagementConsultative Sales ProcessPipeline DevelopmentInsurance Industry ExpertiseFranchise Development Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Franchise Disclosure Document (FDD) ReviewSales Cycle ManagementMarket PlanningTerritory DevelopmentConversion Rate Tracking
Soft Skills
Relationship BuildingConsultative CommunicationLeadershipPresentation SkillsAmbassadorship
Industry Keywords
Franchise EconomicsInsurance Business OwnershipIndustry ConferencesTrade ShowsCompetitive Landscape Monitoring
About the role
Key responsibilities & impact- Manage the full franchise sales process from initial inquiry and discovery through program walkthrough, Franchise Disclosure Document (FDD) review, and signed franchise agreement
- Build and convert a strong pipeline of qualified franchise candidates, meeting or exceeding quarterly and annual development goals
- Maintain deep knowledge of franchise program economics and communicate investment, fees, and return potential to prospective franchisees
- Guide prospective franchisees through a transparent, consultative sales process
- Lead Discovery Day meetings and franchise presentations
- Identify, recruit, and build relationships with prospective franchisees
- Represent We Insure at industry conferences, trade shows, and franchise expos
- Partner with Discovery, Deal Operations, and marketing teams to optimize lead generation and pipeline conversion
- Track and report pipeline health, conversion rates, and development velocity to senior leadership
- Develop and execute strategies for franchise market planning, territory development, and national growth
- Provide input on franchise sales strategy, positioning, and process improvements
- Monitor industry trends and competitive landscape
- Support transition from signed agreement into onboarding
- Act as an ambassador for the We Insure franchise opportunity
- Nurture relationships with existing franchisees and contribute to a transparent candidate experience
Requirements
What you’ll need- 10+ years of experience in the insurance industry, ideally as an agency owner or top producer rather than solely in a corporate or carrier-side role
- Direct experience in franchise sales or franchise development
- Demonstrated ability to independently run a full, consultative sales cycle from first conversation through signed agreement
- Experience spanning both the insurance and franchising industries (preferred)
- Experience representing an organization at industry conferences, trade shows, or expos (preferred)
- A firsthand, credible track record building or owning an insurance business, rather than solely a hired-sales background (preferred)
