Senior Media Buyer – Meta Ads

We Love X

. Run paid social for the dating vertical together with the media buying lead .

Posted 9/23/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media buying and creative development for paid social campaigns, with a strong focus on building complete funnels and utilizing AI tools for optimization and automation.

Highest-signal resume keywords

Media Buying ExperienceFunnel DevelopmentAI Tool ProficiencyData-Driven Decision MakingFluent English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media BuyingFunnel BuildingAd DevelopmentData AnalysisCampaign Management

Soft Skills

Autonomous Working StyleCreative Problem Solving

Tools & Technologies

Claude CodeAI ModelsMeta AdsTikTok AdsYouTube Ads

Industry Keywords

Affiliate MarketingDirect-Response Lead GenerationDatingIGamingNutra

About the role

Key responsibilities & impact

Run paid social for the dating vertical together with the media buying lead
Develop ad angles, hooks, advertorials and complete ad concepts based on customer problems
Produce and continuously test ads using personal expertise and AI
Own Meta campaigns end to end, including structure, budget allocation, scaling, account health and compliance
Make independent kill, keep or scale decisions
Design complete funnels from scratch, including pre-landers, advertorials and landing pages
Automate creative variations, reporting, competitor monitoring and campaign routines using Claude Code and agentic tooling
Track Meta algorithm and policy changes, test updates and share learnings with the team
Launch TikTok, YouTube Ads and other creative-heavy channels from zero to profitability
Allocate approximately 60% of time to creative development, with the remainder focused on buying, funnel building and automation

Requirements

What you’ll need

Proven hands-on experience in media buying in affiliate or direct-response lead generation, including dating, adult, iGaming, nutra, sweepstakes, insurance or comparable
Built complete funnels: persona research, ad angle, advertorial, landing page, without delegating them
Portfolio of self-made ads with spend and results attached
AI-native daily use of frontier models, Claude Code or Lovable, Higgsfield and comparable tools
Ability to explain where AI improved and worsened work
Strong numerical and data-driven decision-making skills
Autonomous working style
Fluent spoken and written English
German or another market language is a plus, not a requirement
Optional experience in TikTok or YouTube Ads

Benefits

Comp & perks

Full-time permanent employment
Remote work arrangement