Growth Engagement Specialist

Wealthsimple

. Own day-to-day execution of multi-channel marketing campaigns, especially in-app content, email, and mobile push .

Posted 10/8/2026full-timeRemote • CanadaJuniorMid-Level💰 CA$69,600 - CA$87,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing multi-channel marketing campaigns, utilizing marketing automation platforms like Braze or Iterable, and employing AI tools for content generation and campaign optimization. Strong analytical skills in campaign performance analysis and audience segmentation are essential for driving client engagement and growth.

Highest-signal resume keywords

Multi-Channel Marketing Campaign ExecutionMarketing Automation Platforms (Braze, Iterable)HTML/CSS Coding SkillsCampaign Performance AnalysisAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisA/B TestingHTML/CSS CodingSQLAudience Segmentation

Soft Skills

CollaborationExperimentationProblem-Solving

Tools & Technologies

BrazeIterableAI Tools (Claude)Marketing Technology Best Practices

Industry Keywords

Lifecycle MarketingClient AcquisitionClient RetentionMobile MarketingIn-App Messaging

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own day-to-day execution of multi-channel marketing campaigns, especially in-app content, email, and mobile push
Segment target audiences and orchestrate multi-channel journeys
Build templates, perform QA, deploy campaigns, and report on performance
Use AI tools to improve QA, content generation, campaign briefs, and reporting
Help build repeatable AI-powered workflows for lifecycle and growth teams
Ideate and experiment on growth engagement strategies and tactics, including personalization and content variation
Drive client acquisition, activation, retention, and engagement
Spend roughly 50% of time on partnerships: integrating and marketing new partner offers, growing perk usage/redemptions, and supporting sponsorship activations
Spend roughly 50% of time on referral growth: running monthly campaigns and experiments to increase referral acquisition
Analyze campaign and program performance
Report on campaign impact, client behaviours, and experimental results and learnings
Collaborate with Product, Engineering, Design, Data Science, Marketing, Creative, and other growth and lifecycle teams

Requirements

What you’ll need

2-5 years hands-on experience using marketing automation platforms; Braze or Iterable preferred
1+ year experience coding for email, or equivalent HTML/CSS skill required
SQL experience is a plus
Genuine enthusiasm for using AI tools such as Claude or similar in day-to-day marketing execution
Comfort experimenting with prompts, workflows, and AI-assisted QA
Strong understanding of audience segmentation across channels and campaigns
Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation
Campaign performance analysis and reporting experience required
A/B testing experience required
Experimental design ability is a strong plus
Familiarity with lifecycle marketing acquisition, activation, engagement, and retention strategies and tactics
Experience with mobile marketing, such as push notifications and in-app messaging, is a plus
Proven success working with cross-functional teams to execute data-informed growth targets/OKRs
Legally eligible to work in Canada
Permanent residence in Canada

Benefits

Comp & perks

Top-tier health benefits and life insurance
Long-term group savings with employer match, through Wealthsimple for Business
20 vacation days per year
4 wellness days per year
Unlimited sick and mental health days per year
Work outside Canada for up to 90 days per year
Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
Equity compensation for permanent employees
Hybrid team collaboration across North America