Senior Specialist, Growth Marketing

Wealthsimple

. Own net-new customer acquisition for the SMB segment .

Posted 10/22/2026full-timeRemote • CanadaSenior💰 CA$89,000 - CA$112,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing strategies, including customer acquisition, campaign development, and performance analysis. Proficient in leveraging AI for creative and analytical processes to optimize marketing efforts and drive demand generation.

Highest-signal resume keywords

Growth MarketingCAC/LTV AnalysisFunnel OptimizationWebinar ManagementAI Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionGrowth ExperimentationDemand GenerationCampaign DevelopmentFunnel AnalysisChannel TestingPositioning TestingData InsightsLead EnrichmentPerformance Marketing

Soft Skills

Analytical MindsetClear Written Communication

Industry Keywords

SMB SegmentPartnershipsCo-MarketingCommunity EngagementPipeline Measurement

About the role

Key responsibilities & impact

Own net-new customer acquisition for the SMB segment
Explore and test paid media, partnerships, content, community, and other acquisition channels
Run growth experimentation cadence, including CAC/LTV analysis and funnel experiments
Develop repeatable, scalable campaigns measured through pipeline handed to Sales
Test positioning and messaging for new audiences
Own growth-motivated webinars and programs targeting new audiences
Partner with the Demand Gen Specialist so acquisition experiments feed nurture and nurture insights inform acquisition
Embed AI into creative and copy iteration, audience research, and campaign experimentation

Requirements

What you’ll need

4–6+ years in growth or performance marketing
Track record of generating demand and measuring it through to downstream pipeline value
Experience building and running growth experiments, including channel tests, funnel optimization, and CAC/LTV analysis
Experience operating in a segment or product with limited brand awareness
Experience running net-new-audience programs such as webinars, partnerships, and co-marketing
Analytical mindset for diagnosing funnel problems, prioritizing opportunities, and recommending actions
Clear written communication skills
Demonstrated use of AI to accelerate work, including lead enrichment workflows, creative generation/testing, or data insights
Legally eligible to work in Canada
Must permanently reside in Canada

Benefits

Comp & perks

Top-tier health benefits and life insurance
Long-term group savings with employer match, through Wealthsimple for Business
20 vacation days per year
4 wellness days per year
Unlimited sick and mental health days per year*
Work outside Canada for up to 90 days per year*
Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
Equity compensation for permanent employees
Hybrid team collaboration across North America