Public Relations, Senior Account Executive

Weber Shandwick

. Develop and implement strategic communication plans that connect business objectives, reputation, and brand positioning .

Posted 9/25/2026contractSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing strategic communication plans that align with business objectives and brand positioning, while managing PR projects and campaigns effectively. Strong ability to build media relationships and create compelling narratives for diverse audiences.

Highest-signal resume keywords

Strategic Communication PlanningMedia Relationship ManagementCrisis CommunicationsClient Relationship ManagementConsumer Goods Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Press Release DevelopmentPerformance AnalysisReputation ManagementStory Angle DevelopmentMedia Briefing Preparation

Soft Skills

Strong Strategic Planning SkillsExcellent Communication SkillsPassion for Corporate Communications

Industry Keywords

Consumer Goods SectorFood IndustryEarned MediaPublic RelationsCrisis Management

About the role

Key responsibilities & impact

Develop and implement strategic communication plans that connect business objectives, reputation, and brand positioning
Identify opportunities and build relevant narratives for different audiences
Establish strategic relationships with the media, including pitching journalists and identifying opportunities
Develop story angles, press releases, Q&As, media briefings, and other communication materials
Structure reputation management and crisis communications initiatives
Manage PR projects and campaigns, ensuring quality, adherence to deadlines, and integration across different workstreams
Prepare reports and performance analyses
Join Weber Shandwick’s Consumer Goods team, at a global communications agency focused on earned media

Requirements

What you’ll need

Excellent media relationships
Strong strategic planning skills
Strong client relationship skills
Passion for corporate communications
Advanced English proficiency
Experience with companies or clients in the consumer goods sector, particularly the food industry, is a plus
Working hours: 10:00 a.m. to 7:00 p.m.
Hybrid work, with two days per week onsite in São Paulo

Benefits

Comp & perks

Various employment arrangements and benefits
Hybrid work
Collaborative environment
Culture of curiosity, courage, impact, and inclusion
Commitment to diversity, equity, and inclusion
Position also open to people with disabilities