Head of Retention Marketing

Weekday (YC W21)

. Develop and execute comprehensive retention marketing strategies across email, SMS, and push notification channels .

Posted 11/11/2026full-timeRemote • IndiaLead💰 ₹3,500,000 - ₹4,500,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing retention marketing strategies across email, SMS, and web channels, with a strong focus on Klaviyo and Shopify marketing automation. Proven ability to analyze performance metrics and drive loyalty programs while ensuring compliance with GDPR and data security best practices.

Highest-signal resume keywords

Retention Marketing StrategyKlaviyo Marketing AutomationShopify IntegrationAI-Driven PersonalizationData Analysis and Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention MarketingEmail MarketingSMS MarketingMarketing AutomationPredictive AnalyticsCustomer SegmentationLoyalty ProgramsReferral ProgramsData HygieneGDPR Compliance

Soft Skills

LeadershipCollaborationAnalytical SkillsCommunicationProactive Mindset

Tools & Technologies

KlaviyoShopifyData Reporting DashboardsMarketing Automation Platforms

Industry Keywords

E-CommerceSaaSCustomer Lifetime ValueChurn ReductionRetention Tactics

About the role

Key responsibilities & impact

Develop and execute comprehensive retention marketing strategies across email, SMS, and push notification channels
Lead the design, implementation, and optimization of Klaviyo and Shopify marketing automation workflows, integrating AI-driven personalization
Oversee segmentation strategies to create dynamic, high-value customer segments and tailor messaging for each lifecycle stage
Manage a high-performing retention marketing team, including recruitment, training, and mentorship in brand voice and campaign best practices
Analyze performance metrics including AOV, CLV, churn, and engagement to refine campaigns and demonstrate ROI to executive stakeholders
Drive the creation and evolution of loyalty and referral programs that incentivize repeat purchases and customer advocacy
Collaborate with product, design, and data science teams to align retention initiatives with product launches and site enhancements
Ensure data hygiene, GDPR compliance, and best practices for consent management across all retention touchpoints
Conduct regular competitive analysis and stay current on trends in email, SMS, and multichannel retention tactics
Own the reporting stack and dashboards to provide actionable insights to the broader marketing organization
Lead retention strategy and execution across email, SMS, and web channels
Refine brand voice training, segmentation, and lifecycle marketing programs
Partner with senior leadership to translate data insights into scalable campaigns

Requirements

What you’ll need

5+ years of progressive experience in retention marketing within a high-growth e-commerce or SaaS environment
Deep expertise in Klaviyo, Shopify, and other marketing automation platforms with proven results in increasing CLV and reducing churn
Strong background in AI workflows, predictive analytics, and data-driven personalization at scale
Demonstrated ability to lead, scale, and coach cross-functional teams with a collaborative, growth-oriented mindset
Excellent analytical skills, with a track record of translating metrics into tangible business outcomes
Proven experience designing and launching successful loyalty and referral programs
Solid understanding of email and SMS compliance, GDPR, and best practices in data security
Strong communication skills, capable of articulating complex strategies to executive leadership and technical teams alike
Proactive, self-motivated, and thrives in a fast-paced, remote work environment across time zones
Passion for continuous learning, staying on top of emerging trends in retention marketing and technology