Manager, FMCG/CPG Analytics Insights

Weekday (YC W21)

. Lead FMCG/CPG analytics and consumer insights initiatives to support business strategy and commercial decision-making .

Posted 11/12/2026full-timeRemote • IndiaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in FMCG/CPG analytics and consumer insights, with a strong ability to analyze market data and generate actionable insights that drive business strategy and decision-making. Proven experience in managing analytics teams and delivering high-quality insights through effective stakeholder communication and collaboration.

Highest-signal resume keywords

FMCG/CPG AnalyticsConsumer InsightsNIQ, Kantar, IRI ExperienceAdvanced Excel ProficiencyStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisMarket ResearchBrand Performance MetricsPricing StrategiesDistribution AnalyticsKPI TrackingData InterpretationAnalytical ReportingDashboard CreationInsight Generation

Soft Skills

Communication SkillsPresentation SkillsProblem-Solving SkillsAttention to DetailTeam Leadership

Tools & Technologies

Microsoft ExcelPower QueryPowerPointSyndicated Research Platforms

Industry Keywords

Consumer BehaviourMarket SharePromotional EffectivenessBusiness Growth OpportunitiesCommercial Acumen

About the role

Key responsibilities & impact

Lead FMCG/CPG analytics and consumer insights initiatives to support business strategy and commercial decision-making
Analyse consumer, sales, brand, and market data to identify trends, opportunities, risks, and growth drivers
Generate actionable insights on consumer behaviour, brand performance, market share, pricing, and product distribution
Manage and interpret data from syndicated research platforms such as NIQ, Kantar, and IRI
Track and evaluate consumer and brand performance metrics, including market share, penetration, consumption, brand awareness, and other relevant KPIs
Conduct pricing, promotional effectiveness, and distribution analysis to identify business growth opportunities
Build and maintain analytical reports, dashboards, and presentations using Advanced Excel, Power Query, and PowerPoint
Collaborate with cross-functional stakeholders to understand business requirements and deliver relevant insights
Manage stakeholder relationships and communicate analytical findings and recommendations effectively to senior leadership
Lead and mentor analytics team members, ensuring high-quality deliverables, analytical accuracy, and timely execution
Drive continuous improvement in analytics processes, reporting frameworks, and insight-generation methodologies

Requirements

What you’ll need

Minimum 8+ years of experience in FMCG/CPG analytics, consumer insights, brand insights, or a related domain
Strong hands-on experience with NIQ, Kantar, or IRI market research and syndicated data platforms
Advanced proficiency in Microsoft Excel, Power Query, and PowerPoint
Strong understanding of consumer KPIs, brand performance metrics, pricing strategies, and distribution analytics
Ability to interpret large datasets and convert complex analysis into clear, actionable business recommendations
Experience managing stakeholder relationships and collaborating with cross-functional business teams
Strong communication, presentation, problem-solving, and analytical skills
Demonstrated experience managing analytics teams and driving high-quality insight delivery
Strong business and commercial acumen
Ability to connect consumer and market insights with business performance
Excellent stakeholder communication and executive presentation skills
Strong attention to detail and a data-driven approach to decision-making