Marketing Strategist

Weekday (YC W21)

. Develop direct-response offers and positioning for coaches, consultants, and agencies .

Posted 10/17/2026full-timeRemote • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in direct response marketing, offer creation, and positioning for coaches and consultants, with a strong understanding of the Indian coaching market and high-ticket service pricing. Proficient in utilizing AI tools for client interactions and crafting compelling offers that drive sales.

Highest-signal resume keywords

Direct Response MarketingOffer CreationPositioningHigh-Ticket SalesAI Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct ResponseOffer CreationPositioningHigh-Ticket SalesMedia BuyingCoaching High-Ticket ServicesClear Writing

Soft Skills

Ability To Hold PositionClient Insight Validation

Tools & Technologies

AI ToolsGPT

Industry Keywords

Indian Coaching MarketHigh-Ticket Service PricingDiscovery CallsStrategy CallsGuarantee Explanation

About the role

Key responsibilities & impact

Develop direct-response offers and positioning for coaches, consultants, and agencies
Run discovery and strategy calls with founders
Evaluate and improve weak offers
Advise on guarantees and their financial implications
Use AI to capture and validate client insights during conversations
Create clear BMCs as a foundation for copywriters and media buyers

Requirements

What you’ll need

3 to 5 years in direct response, offer creation or positioning for coaches, consultants or agencies
Experience running discovery or strategy calls with founders
Ability to hold your position when a founder argues for a weak offer
Knowledge of the Indian coaching and consulting market and high-ticket service pricing in India
Ability to explain why a guarantee works and where a badly written guarantee costs the client money
Ability to use AI during client conversations, including voice notes into GPT and validating drafts with clients
Clear writing skills
Nice to have: read $100M Offers and Dan Kennedy
Nice to have: sold or coached high-ticket services
Must-have skills: direct response, offer creation, positioning
Good-to-have skills: media buying, high-ticket sales, coaching high-ticket services