Media Coach

Weekday (YC W21)

. Develop and execute end-to-end paid acquisition strategies across Meta platforms .

Posted 10/23/2026full-timeRemote • IndiaJuniorMid-Level💰 ₹100,000 - ₹600,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing paid acquisition strategies across Meta platforms, with a strong focus on campaign performance analysis and optimization. Proficient in funnel optimization, data visualization, and mentoring teams to enhance digital marketing effectiveness.

Highest-signal resume keywords

Meta Ads Campaign ManagementData Analysis and InsightsFunnel OptimizationA/B and Multivariate TestingCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPaid AcquisitionCampaign Performance AnalysisAudience TargetingBidding StrategiesBudget ManagementForecastingAttribution ModelingCustomer Lifecycle MarketingCompliance with Data Privacy Regulations

Soft Skills

MentoringCollaborationAdaptabilityAccountabilityCommunication

Tools & Technologies

Meta Business SuiteGoogle AnalyticsData Visualization Platforms

Industry Keywords

CAC MetricsDigital Marketing Best PracticesPerformance ReviewsRemote Work EnvironmentIndustry Trends

About the role

Key responsibilities & impact

Develop and execute end-to-end paid acquisition strategies across Meta platforms
Analyze campaign performance data and deliver actionable insights to stakeholders
Optimize ad creative, copy, audience targeting, and bidding strategies for maximum ROI
Manage budgets, forecast spend, and maintain financial discipline across campaigns
Conduct regular performance reviews and present findings to senior leadership
Mentor clients and internal teams on digital marketing best practices
Stay abreast of industry trends, platform updates, and emerging technologies
Guide the development of landing pages and conversion funnels to improve CAC metrics
Collaborate with sales and product teams to align media tactics with product launches
Ensure compliance with platform policies and data privacy regulations

Requirements

What you’ll need

2+ years of hands-on experience in digital marketing with a focus on paid acquisition
Proven success managing large-scale Meta Ads campaigns and achieving KPI targets
Strong analytical skills with proficiency in Meta Business Suite, Google Analytics, and data visualization platforms
Excellent communication skills, adept at translating technical data into clear, actionable recommendations
Ability to thrive in a remote, fast-paced environment while maintaining accountability and collaboration
Demonstrated ability to mentor and empower clients or team members to improve performance independently
Deep understanding of funnel optimization, attribution modeling, and customer lifecycle marketing
Proficiency in A/B and multivariate testing across digital channels
Comfortable presenting complex insights to technical and non-technical audiences
Adaptability to evolving platforms, algorithms, and industry best practices