Performance Marketing Head – US eCommerce

Weekday (YC W21)

. Own end-to-end performance marketing strategy across all portfolio brands, driving revenue growth, ROAS, CAC, and contribution margin .

Posted 11/11/2026full-timeRemote • IndiaLead💰 ₹3,500,000 - ₹4,500,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing strategy, focusing on customer acquisition and retention for US eCommerce brands, particularly in the fashion and lifestyle sectors. Proficient in managing substantial advertising budgets and utilizing AI tools to enhance marketing workflows and campaign effectiveness.

Highest-signal resume keywords

Performance Marketing StrategyMeta Ads ExpertiseGoogle Ads ExpertiseCustomer Acquisition and RetentionTeam Management and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Attribution ModelsCohort AnalysisLTV AnalysisBlended ROASIncrementality TestingCreative TestingBudget ManagementCampaign EffectivenessAI Tools IntegrationPaid Media Optimization

Soft Skills

Excellent CommunicationStakeholder ManagementCollaboration Skills

Tools & Technologies

Marketing Analytics ToolsPerformance DashboardsCreative Production ToolsReporting Automation Tools

Industry Keywords

US eCommerceFashion MarketApparel MarketConsumer-Focused eCommercePaid Media Channels

About the role

Key responsibilities & impact

Own end-to-end performance marketing strategy across all portfolio brands, driving revenue growth, ROAS, CAC, and contribution margin
Plan, manage, and optimise paid media budgets across Meta, Google, TikTok, and emerging advertising platforms
Drive full-funnel customer acquisition and retention strategies for US eCommerce brands, with a focus on fashion and lifestyle
Forecast spend and revenue by brand and channel, ensuring effective budget allocation and blended marketing efficiency
Monitor platform developments, privacy changes, and category trends to proactively adapt marketing strategies
Build and lead a high-velocity creative testing engine with the Creative Production team
Develop and test advertising concepts, creatives, messaging, and formats using performance insights
Establish experimentation frameworks to improve campaign effectiveness and conversion rates
Integrate AI tools into performance marketing workflows, including creative generation, copywriting, audience research, bid strategy analysis, reporting automation, and competitive intelligence
Develop reusable AI-powered processes and champion practical AI-native marketing implementation
Own marketing measurement and attribution, including incrementality testing, MER tracking, and performance dashboards
Analyse attribution models, customer cohorts, LTV, CAC, and blended ROAS to identify growth opportunities
Partner with eCommerce Operations on landing pages, CRO, merchandising, promotional calendars, conversion, and AOV
Build, mentor, and scale a performance marketing team across brands and advertising channels
Manage agency and vendor relationships with clear performance expectations and accountability benchmarks
Translate US leadership priorities into channel strategies, budgets, and measurable outcomes
Partner with the Founder and Chief of Staff through regular updates, insights, forecasts, and strategic recommendations
Establish SOPs, KPI dashboards, reporting cadences, and repeatable marketing processes

Requirements

What you’ll need

7–10 years of experience in performance marketing, growth marketing, or paid media, with significant experience managing US eCommerce brands
Deep, hands-on expertise in Meta Ads and Google Ads
Proven experience managing multi-crore or multi-million-dollar annual advertising budgets
Strong understanding of the US fashion and apparel market, including catalogue dynamics, seasonality, returns, repeat purchase behaviour, and creative expectations
Demonstrated ability to drive profitable eCommerce growth through customer acquisition and retention
Strong analytical skills and understanding of attribution models, cohort analysis, LTV, and blended ROAS
Experience hiring, managing, mentoring, and developing performance marketing teams
An AI-native working style, with active use of AI tools across performance marketing, creative production, and analytics workflows
Excellent communication and stakeholder management skills, including the ability to collaborate with global teams and overlap with US Pacific working hours
Experience working in both performance marketing agencies and in-house brand environments
Exposure to TikTok Ads and emerging paid media channels
Experience managing external agencies and marketing vendors
Familiarity with advanced attribution, incrementality testing, and marketing analytics tools
Experience in fashion, apparel, lifestyle, or other consumer-focused eCommerce categories