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Sales Operations Manager
Weekday (YC W21). Lead and coach a small Sales Operations pod responsible for Salesforce administration, reporting, automation, and operational support .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce administration, data management, and sales operations within a B2B SaaS environment. Capable of building automation, developing reporting infrastructure, and improving sales processes through data-driven insights and operational excellence.
Highest-signal resume keywords
Salesforce AdministrationSales Operations ManagementData Management and HygieneSales Reporting and ForecastingAutomation Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SalesforceData ManagementSales ReportingProcess AutomationSalesforce FlowsData AnalysisWorkflow ManagementAttribution LogicPipeline ManagementCRM Hygiene
Soft Skills
Problem-SolvingCommunicationStakeholder ManagementOrganizational SkillsTeam Leadership
Tools & Technologies
HubSpotGongBilling PlatformsSnowflakeAPI Integrations
Certifications & Qualifications
Salesforce Administrator Certification
Industry Keywords
B2B SaaSSales-Assist GTMPLGOperational PlaybooksSales Cycle
About the role
Key responsibilities & impact- Lead and coach a small Sales Operations pod responsible for Salesforce administration, reporting, automation, and operational support
- Manage and develop BDR operations, including workflow standards, prioritisation, discovery processes, and objection-handling playbooks
- Own the operational backbone of the PLG and Sales-Assist GTM motion
- Manage workflows for hot leads, inbound lead routing, Product Qualified Accounts, and sales-assist opportunities
- Build and maintain reporting infrastructure to monitor Pro-to-Enterprise conversion and identify coverage or process gaps
- Own day-to-day Salesforce operations, including data hygiene, ownership management, workflows, reports, dashboards, and process flows
- Develop attribution logic and maintain a reliable Salesforce account and opportunity data foundation
- Execute large-scale data operations including bulk ownership changes, routing, deduplication, and data remediation
- Maintain reliable data synchronisation across Salesforce, HubSpot, Gong, billing platforms, and Snowflake
- Build lightweight automation using Salesforce Flows, scripts, CLI tools, scheduled jobs, and API-level integrations
- Maintain weekly sales reporting, pipeline reviews, performance tracking, and forecasting inputs
- Translate sales data into actionable insights and recommendations for Sales Leadership
- Identify operational bottlenecks and implement scalable solutions to improve sales productivity and consistency
- Develop and maintain SOPs, documentation, workflow standards, and operational playbooks
- Build and deliver enablement for new sales workflows, systems, processes, and tools
- Partner closely with BDR and AE teams to improve sales execution, pipeline quality, and conversion
- Monitor operational performance and proactively identify data, process, and system issues
- Continuously improve sales processes through automation, standardisation, and data-driven decision-making
Requirements
What you’ll need- 4–7 years of experience in Sales Operations, preferably within a B2B SaaS organisation
- Strong hands-on expertise with Salesforce, including reports, dashboards, data models, account ownership, workflows, and process automation
- Strong understanding of Salesforce data structures, CRM hygiene, attribution, routing, and large-scale data management
- Direct experience partnering with BDR/SDR and Account Executive teams and understanding sales cycles, quotas, pipeline, and conversion processes
- Experience working with PLG and Sales-Assist GTM models is highly desirable
- Proven experience in a player-coach role, managing teams, offshore resources, or contractors while remaining hands-on
- Strong ability to build lightweight automation using Salesforce Flows, scripts, CLI tools, scheduled jobs, or APIs
- Experience integrating or working across Salesforce and other business systems such as HubSpot, Gong, billing platforms, and data warehouses
- Strong understanding of sales reporting, forecasting, pipeline management, and performance analytics
- Excellent problem-solving skills with a strong root-cause-oriented approach
- Ability to work with large datasets and maintain high standards of data accuracy and integrity
- Strong process-building mindset with the ability to turn manual activities into scalable, repeatable workflows
- Excellent communication and stakeholder-management skills with the ability to present insights to sales leadership and senior executives
- Strong organisational skills and ability to manage multiple operational priorities in a fast-paced SaaS environment
- Salesforce Administrator certification is a plus