Senior Performance Marketing Specialist

Weekday (YC W21)

. Execute, monitor, and optimize campaigns across multiple channels and objectives, including Mobile App, Remarketing, and Acquisition campaigns .

Posted 10/2/2026full-timeRemote • IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing and optimizing multi-channel performance marketing campaigns, with a strong focus on data analysis, budget management, and collaboration across cross-functional teams. Proficient in leveraging insights from attribution and incrementality to drive campaign performance and improve acquisition efficiency.

Highest-signal resume keywords

Performance Marketing ExperienceCampaign OptimizationApple Search AdsGoogle AdsAttribution Modeling

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationPaid Media AdvertisingLanding Page OptimizationData AnalysisBudget ManagementAudience SegmentationCreative SequencingIncrementality TestingMulti-Channel Campaign ManagementPerformance Metrics Analysis

Soft Skills

Analytical JudgmentCommunicationCollaborationOwnershipPrioritization

Tools & Technologies

GA4LookerCampaign Reporting ToolsAttribution ToolsPerformance Dashboards

Industry Keywords

B2C SubscriptionConsumer TechnologyInternational MarketsCACLTV

About the role

Key responsibilities & impact

Execute, monitor, and optimize campaigns across multiple channels and objectives, including Mobile App, Remarketing, and Acquisition campaigns
Set up campaigns, quality assurance, bidding, targeting, pacing, creative rotation, and tracking
Analyze performance across products, markets, audiences, and channels
Connect media metrics to conversion, revenue, CAC, and LTV
Identify opportunities to improve acquisition efficiency across the funnel
Manage spend within approved budgets and recommend reallocations
Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats
Partner with Creative and Product to improve ads and landing pages
Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights
Own and optimize remarketing campaigns using audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion
Report to the Manager, Performance Marketing
Own campaign execution, optimization, and performance recommendations as a senior individual contributor

Requirements

What you’ll need

5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business
Success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals
Deep hands-on experience with Apple Search Ads, Google, Meta, and TikTok
Strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions
Understanding of attribution and incrementality concepts and use of measurement findings in campaign decisions
Ability to communicate performance findings and recommendations through dashboards, written updates, and structured presentations
Ability to collaborate across remote, cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership
Experience executing campaigns across international markets, including the United States, United Kingdom, or European Union
Experience with GA4 and campaign reporting or visualization tools such as Looker
Experience applying findings from incrementality tests or marketing mix models to campaign decisions
Interest in AI-powered products, writing tools, or education technology is a bonus
Must-have skills: campaign optimisation, Paid Media Advertising, landing page optimization
Good-to-have skills: Attribution Modeling, budget allocation, LTV

Benefits

Comp & perks

Competitive salary and annual bonus
Medical coverage
Life and accidental insurance
Vacation & leaves of absence (menstrual, flexible, special, and more!)
Developmental opportunities through education & developmental reimbursements & professional workshops
Maternity & parental leave
Hybrid & remote model with flexible working hours
On-site & remote company events throughout the year
Tech & WFH stipends & new hire allowances
Employee referral program
Bonus, equity, and benefits may be included in total compensation
Benefits and benefit amounts differ by region