Senior Project Marketing Manager, Social Media Head

Weekday (YC W21)

. Develop and execute multi-channel marketing strategies to drive high-quality lead growth .

Posted 9/24/2026full-timeRemote • Tennessee • United States, South Africa, Jordan, Lebanon, Romania, Poland, PortugalSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing multi-channel marketing strategies, optimizing lead conversion, and managing an international marketing team. Proficient in performance marketing, digital marketing, and analyzing key marketing metrics to drive growth and improve ROI.

Highest-signal resume keywords

Performance MarketingGoogle Ads ExpertiseLead GenerationConversion OptimizationInternational Team Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSocial Media MarketingSEOLink BuildingContent MarketingLanding Page OptimizationFunnel AnalysisStructured Snippets ImplementationMarketing Metrics AnalysisValue-Based Bidding

Soft Skills

MentoringCoachingTeam LeadershipCollaborationAccountability

Tools & Technologies

Google AdsBing AdsInfluencer Partnerships

Industry Keywords

Lead ConversionMulti-Channel MarketingPerformance ReviewsCRO CollaborationUser Experience Optimization

About the role

Key responsibilities & impact

Develop and execute multi-channel marketing strategies to drive high-quality lead growth
Optimize and scale landing pages to maximize lead conversion
Identify high-performing marketing campaigns and channels and scale them effectively
Oversee paid media channels, including Google Ads, Bing Ads, and influencer partnerships
Leverage satisfied customers to drive referral-based growth
Improve search rankings through link building and content marketing
Oversee structured snippets implementation
Lead and manage an international marketing team
Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities
Provide mentorship, training, and coaching
Collaborate with tech and product teams to optimize user experience and tracking
Track and analyze key marketing metrics to optimize ROI
Conduct funnel analysis to identify improvement areas
Coordinate with CRO to develop tests for offers, pricing, and promotions

Requirements

What you’ll need

Minimum 7+ years of experience
Performance Marketing
Social Media Marketing
Digital Marketing
Expertise in Google Ads, including value-based bidding
Experience overseeing Google Ads, Bing Ads, and influencer partnerships
Experience with lead generation, conversion optimization, landing pages, SEO/link building, content, and structured snippets
Experience leading and managing an international marketing team
Ability to conduct performance reviews, one-on-one meetings, mentoring, training, and coaching
Ability to collaborate with tech, product, and CRO teams
Experience tracking marketing metrics, analyzing funnels, and optimizing ROI
Ability to delegate, mentor, hold people accountable, and remain deeply involved in team execution