Senior Project Marketing Manager, Social Media Head

Weekday (YC W21)

. Develop and execute multi-channel marketing strategies to drive high-quality lead growth .

Posted 9/24/2026full-timeRemote • Tennessee • United States, South Africa, Jordan, Lebanon, Romania, Poland, Malta, PortugalSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel marketing strategies, optimizing lead conversion, and managing an international marketing team. Proficient in analyzing marketing metrics and collaborating with tech and product teams to enhance user experience.

Highest-signal resume keywords

Performance MarketingGoogle Ads ExpertiseDigital MarketingLead ManagementMarketing Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel Marketing StrategiesLead Conversion OptimizationSEO/Link BuildingContent MarketingFunnel AnalysisStructured Snippets ImplementationBing AdsInfluencer PartnershipsValue-Based BiddingROI Optimization

Soft Skills

MentorshipCoachingTeam LeadershipDelegationAccountability

Tools & Technologies

Google AdsBing AdsCRO Coordination

Industry Keywords

Lead GrowthPerformance MarketingUser ExperienceMarketing MetricsInternational Marketing

About the role

Key responsibilities & impact

Develop and execute multi-channel marketing strategies to drive high-quality lead growth
Optimize and scale landing pages to maximize lead conversion
Identify high-performing campaigns and channels and scale them effectively
Oversee paid media channels, including Google Ads, Bing Ads, and influencer partnerships
Leverage satisfied customers for referral-based growth
Improve search rankings through link building and content marketing
Oversee structured snippets implementation
Lead and manage an international marketing team
Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities
Provide mentorship, training, and coaching
Collaborate with tech and product teams to optimize user experience and tracking
Track and analyze marketing metrics to optimize ROI
Conduct funnel analysis to identify improvement opportunities
Coordinate with CRO to test offers, pricing, and promotions

Requirements

What you’ll need

Minimum 7+ years of experience
Performance Marketing
Social Media Marketing
Digital Marketing
Expertise in Google Ads, including value-based bidding
Experience with Google Ads, Bing Ads, influencer partnerships, SEO/link building, content marketing, and structured snippets
Ability to lead and manage an international marketing team
Ability to delegate, mentor, coach, and hold team members accountable
Ability to analyze marketing metrics, ROI, and funnels
Experience working with tech and product teams on user experience and tracking
Experience coordinating with CRO on tests for offers, pricing, and promotions