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Senior Product Marketing Manager
Weflow | getweflow.com. Own positioning and messaging through the rebrand with the founders and Head of Growth .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for B2B SaaS, with a strong focus on website management, messaging, and storytelling. Capable of conducting customer analysis and collaborating with cross-functional teams to drive go-to-market strategies.
Highest-signal resume keywords
Product Marketing ExperienceWebsite ManagementExceptional Writing SkillsGo-To-Market StrategyCustomer Analysis
ATS Keywords
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Hard Skills
Product MarketingWebsite StructureCopywritingConversion OptimizationTechnical Product ExplanationWin/Loss AnalysisSales Collateral DevelopmentMessaging FoundationsB2B SaaS ExperienceRevOps Experience
Soft Skills
Strong Positioning InstinctsIndependent Ownership
Industry Keywords
B2B SaaSSales TechCRM
About the role
Key responsibilities & impact- Own positioning and messaging through the rebrand with the founders and Head of Growth
- Own the website as a product marketing surface, including structure, copy, conversion, and storytelling across pages
- Connect the brand, website, and resource hub
- Build a product marketing library with how-to videos, walkthroughs, comparison pages, and sales collateral
- Lead go-to-market for new features and releases
- Talk to customers, run win/loss analysis, and track competitor claims
- Provide GTM with consistent messaging foundations
- Work with GTM, product, and design teams to integrate the product story
Requirements
What you’ll need- 3+ years in product marketing at a B2B SaaS company, ideally selling to technical or operations buyers
- Exceptional writing; clear, specific, and no filler
- Ability to explain a technical product without dumbing it down or hiding behind jargon
- Strong positioning instincts and ability to determine what a product really is
- Comfortable owning a website end to end: structure, copy, and shipping changes
- Willingness to independently own product marketing responsibilities
- Think beyond the website about Product Marketing
- Fluent English
- Experience in RevOps, sales tech, or CRM-adjacent categories is a plus
Benefits
Comp & perks- A remote-first company
- Regular in-person meetups
- Top-of-the-line equipment
- An experienced, distributed and diverse team
- A competitive package, including stock options
- Inclusive workplace welcoming people from all backgrounds